Melbourne, Australia – Australia’s independent media company, ACM, has partnered with Dailymotion, the video solutions provider and content discovery platform, to further grow its video journalism capabilities in local and regional Australia and to further monetise audiences across its network through the Dailymotion Video Player.

Through the partnership, Dailymotion will be bringing its full range of products and services, including bespoke migration of the video catalogue assets, workshops, training, and insights on both video content and monetisation to ACM’s editorial, product and technology, ad operations, and local and national sales teams. The partnership also seeks to upskill every team in the ACM newsrooms, front and back office, with 24/7 support and cutting-edge tools.

Moreover, Dailymotion will be committed to supporting ACM’s news sites with its advanced video solutions to enhance user experience and digital content strategies.

Chul Hong, Dailymotion’s vice president of content for APAC, said that partnering with ACM is a thrilling achievement for Dailymotion, and it expands their premium network and allows Dailymotion to join hands with ACM to support community, regional and rural news outlets reach and engage wider audiences, to monetise their video content better. 

“Our OVP technology will contribute to ACM’s mission and innovation ambitions in the journalism field,” added Hong.

Meanwhile, Paul Tyrrell, ACM’s chief customer and marketing officer, noted, “By partnering with one of the world’s largest video hosting platforms, we are able to provide our audiences with state-of-the-art video content to increase engagement, encourage shareability and ultimately drive growth in ACM video consumption. This is a win for the community and our commercial partners.”