Singapore – Martech company Antsomi has welcomed digital marketing and advertising company D.A.Consortium (DAC) as its strategic investor, positioning DAC as a regional reseller of Antsomi’s innovative customer data platform, CDP 365, in the Southeast Asian region. 

With an undisclosed amount, the investment will be used for product development and regional expansions, including business development and client success capacities. 

Moreover, Antsomi’s collaboration with DAC has yielded other results, with the onboarding of regional clients, including Dunlop Thailand. This achievement highlights the strength and potential of the partnership and showcases Antsomi’s and DAC’s commitments to providing solutions to their clients. 

The strategic partnership between Antsomi and DAC is also poised to make a significant impact on the marketing landscape in the Southeast Asia market. By combining Antsomi’s advanced AI-driven customer data platform with DAC’s established market presence and expertise, both companies aim to improve existing marketing practices, empower businesses with data-driven insights and personalised customer experiences, leading to improved customer loyalty and business success. 

Serm Teck Choon, co-founder and CEO of Antsomi, said, “Our collaboration with DAC represents a pivotal step forward for Antsomi’s regional expansion and sustainable growth. DAC’s extensive industry expertise and strong market presence will accelerate our mission of transforming businesses into data-driven companies. We are confident that this strategic partnership will deliver exceptional value to our clients and drive unparalleled success.”

Meanwhile, Michihiko Suganuma, senior executive officer and head of global business group at DAC, commented, “We are thrilled to invest in Antsomi and become their strategic partner. This collaboration is a testament to our dedication to providing cutting-edge solutions to our clients and driving their success in the digital age. With Antsomi’s innovative and data-driven technology, we can unlock valuable customer insights and enable our clients to deliver personalized experiences at scale. We believe this partnership will bring immense value to both DAC and our clients.”