Tag: Cookies
The update, written by Anthony Chavez, vice president at Privacy Sandbox, noted how The Privacy Sandbox was introduced with the dual goal of improving online privacy and supporting a healthy, ad-supported web.
In this newest 'What's NEXT' thought leadership article, Billy Loizou of Amperity reveals some of the top trends organisations need to consider when it comes to managing and unlocking the value of their customer data.
Together with marketing leaders from SEA, the webinar discussed how loyalty marketing presents to be a viable solution in a world without cookies.
Brands are facing their biggest challenge yet — balancing customers’ desires for personalised interactions while fiercely protecting customer privacy.
How can loyalty marketing be key in successfully navigating a cookie-less world? Join us this April 28 in an industry discussion as we delve into the topic.
MoneySmart Managing Director David Harling advises brands to focus more on customer retention, as with the removal of cookies, acquisition strategies have grown to cost more.
There is life after the death of the cookie, and the solution boils down to genuinely giving value to customers in order to kickstart data exchange.
It's intimidating and uncertain, and we need all the gear we can have to navigate a cookie-less digital environment. Become a little more prepared with this latest read from our What's NEXT series.
The solution, which was officially launched in September, allows for cookieless activation with a single click.
The study also found that almost 60% of publishers anticipate a reduction in the workforce brought by revenue loss.
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