Tag: Consumer loyalty
Singapore – New research from AI-powered customer data cloud Amperity shows that artificial intelligence is increasingly shaping consumer purchase decisions, weakening traditional brand loyalty, and heightening the need for trusted customer context at key moments of engagement. The findings, drawn from...
The survey found that 82% of consumers are influenced by how well a product or service is tailored to their needs and preferences, underscoring the growing importance of personalised marketing.
MARKETECH APAC's What's NEXT series aims to look into the future trends in marketing this coming 2022. First on the series: Consumer loyalty in platform businesses.
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