Tag: consent management

Singapore – InMobi Advertising, a mobile advertising platform, has expanded its consent management platform (CMP) to help publishers comply with data privacy regulations.

The self-service InMobi CMP helps mobile publishers navigate the dynamic privacy regulations globally. It allows publishers to build trust while boosting ad revenue through privacy compliance.

InMobi CMP ensures data transparency and empowers users to manage their personal information preferences. Providing support for Global Privacy Platform in apps and websites, InMobi ensures compliance with various regulation frameworks. It includes privacy regulations like the General Data Protection Regulation in Europe, the California Consumer Privacy Act, and the Multi-State Privacy Agreement.

Additionally, it allows publishers to personalise the consent prompts for apps, improving user experience and consent rates. Through the update, businesses can strengthen their commitment to data privacy while enhancing user satisfaction.

The update follows InMobi Advertising’s recent survey, where 87% of mobile phone users demand for privacy in mobile apps but only 42% believe that their apps are secure. Meanwhile, 77% reported that their level of trust in an app affects their in-app purchasing decisions.

“Consumers are becoming increasingly aware of their data rights and InMobi Advertising has always been at the forefront of building solutions that help brands and publishers navigate the complex global privacy landscape,” Abhay Singhal, chief executive officer at InMobi Advertising, said.

“For publishers, implementing robust consent management practices, like the InMobi CMP, demonstrates transparency and commitment to user privacy, building trust and improving engagement. By prioritising user experience and boosting consent rates, publishers can unlock increased advertiser demand for consented traffic,” Singhal added.

Singapore – InMobi, a global provider of content monetisation and marketing technologies, has announced the acquisition of Quantcast Choice, a consent management platform (CMP) designed to help publishers seamlessly align with the rapidly changing global privacy regulations.

This strategic acquisition reinforces InMobi’s commitment to bolstering its privacy management platform for mobile app and web publishers, encouraging them to navigate the dynamic and intricate privacy landscape.

In a time where a proven CMP often results in lost opportunities for publishers, Quantcast Choice is said to support more than 500 Google-Certified, 800 IAB-approved vendors, and non-certified vendors specific to publishers’ needs, helping publishers increase monetisation, higher fill rates, and sometimes up to a 35% boost in eCPMs in certain regions.

 As part of the acquisition, InMobi will uphold the platform’s free availability for existing customers and remains committed to extending this promise to both existing and new customers. 

Speaking on the acquisition, Kunal Nagpal, chief business officer at Inmobi Advertising, said, “Quantcast Choice is a gold standard for thousands of Web publishers; we are excited to build and extend its benefits to the 40,000 mobile apps that currently work with InMobi. This acquisition allows us to bring the power of a proven world-class CMP into the in-app ecosystem where the challenges remain enormous and unresolved.”

Meanwhile, Peter Day, chief technology officer at Quantcast, commented, “InMobi understands the needs of publishers and we’re delighted that this market leading CMP will continue to be available as a free solution. We remain committed to our customers and have formed a close partnership with InMobi to ensure a seamless transition.”