Singapore – InMobi, a global provider of content monetisation and marketing technologies, has announced the acquisition of Quantcast Choice, a consent management platform (CMP) designed to help publishers seamlessly align with the rapidly changing global privacy regulations.
This strategic acquisition reinforces InMobi’s commitment to bolstering its privacy management platform for mobile app and web publishers, encouraging them to navigate the dynamic and intricate privacy landscape.
In a time where a proven CMP often results in lost opportunities for publishers, Quantcast Choice is said to support more than 500 Google-Certified, 800 IAB-approved vendors, and non-certified vendors specific to publishers’ needs, helping publishers increase monetisation, higher fill rates, and sometimes up to a 35% boost in eCPMs in certain regions.
As part of the acquisition, InMobi will uphold the platform’s free availability for existing customers and remains committed to extending this promise to both existing and new customers.
Speaking on the acquisition, Kunal Nagpal, chief business officer at Inmobi Advertising, said, “Quantcast Choice is a gold standard for thousands of Web publishers; we are excited to build and extend its benefits to the 40,000 mobile apps that currently work with InMobi. This acquisition allows us to bring the power of a proven world-class CMP into the in-app ecosystem where the challenges remain enormous and unresolved.”
Meanwhile, Peter Day, chief technology officer at Quantcast, commented, “InMobi understands the needs of publishers and we’re delighted that this market leading CMP will continue to be available as a free solution. We remain committed to our customers and have formed a close partnership with InMobi to ensure a seamless transition.”