Singapore – Global artificial intelligence (AI) company OpenAI has announced a partnership with global media company Condé Nast which will allow OpenAI to display content from top publication brands like Vogue, The New Yorker, Condé Nast Traveler, GQ, Architectural Digest, Vanity Fair, Wired, Bon Appétit, amongst, within the company’s products, including ChatGPT and its SearchGPT prototype.

With the introduction of OpenAI’s SearchGPT prototype, the company is testing new search features that make finding information and reliable content sources faster and more intuitive. 

Moreover, OpenAI will be combining its conversational models with information from the web to give users timely answers with clear and relevant sources. SearchGPT offers direct links to news stories, enabling users to easily explore more in-depth content directly from the source.

OpenAI also notes that they are collaborating with their news partners to collect feedback and insights on the design and performance of SearchGPT, ensuring that these integrations enhance user experiences and inform future updates to ChatGPT.

Brad Lightcap, COO at OpenAI, said, “We’re committed to working with Condé Nast and other news publishers to ensure that as AI plays a larger role in news discovery and delivery, it maintains accuracy, integrity, and respect for quality reporting.”

Condé Nast joins a growing list of publishers including Associated Press, Axel Springer, The Atlantic, Dotdash Meredith, Financial Times, LeMonde, NewsCorp, Prisa Media, TIME, Vox Media and others, in OpenAI’s mission to integrate journalism more deeply with AI services.