Australia – Boutique public relations agency ETOILE PR has announced the appointment of Catherine Zaharias as its communications director and Stacie Hickey as its account manager to further drive the agency’s growth across Australia and Asia-Pacific region.
Zaharias brings with her experience in directing growth and marketing strategies for brands. She previously worked as a chief marketing officer at travel platform TRAVLR where she partnered with established brands to build online travel marketplaces.
In her new role, Zaharias will oversee the client strategy across ETOILE PR’s portfolio of entertainment, lifestyle, technology and social impact clients.
Meanwhile, Hickey brings her expertise in public relations, social media and influencer marketing. She previously served as assistant manager for PR and influencer at discount department store BIG W where she focused on influencer and digital marketing within the retail and consumer lifestyle space whilst amplifying brand awareness.
Joining ETOILE PR, Hickey will now work on driving consumer awareness and engagement across all brands by media and infuencer relationships whilst supporting client strategy and activation.
Alana Chetner, managing director of ETOILE PR, said that they are thrilled to have a leader like Zaharias who will drive strategy and business growth whilst having a respected PR Specialist like Hickey who will deliver exceptional results for clients.
“Both Catherine and Stacie have stellar reputations in their respective industries and are known for their incredible work ethic, which aligns with ETOILE’s values. It’s an exciting time for them to join the team and support the next stage of the agency’s growth,” she added.
ETOILE PR is an agency founded in 2017 which specialises in public relations, marketing, event management, social media, and talent management.