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South Korean gaming platform COM2US launches cross-border programmatic DOOH campaign in USA

Seoul, South Korea – COM2US, a global multi-content and gaming platform company in South Korea, has partnered with programmatic digital out-of-home (DOOH) adtech Hivestack, to launch its first cross-border programmatic DOOH campaign in the USA via Open Exchange through the Hivestack DSP.

Using the Hivestack Custom Audience and Geotargeting technology, COM2US has advertised its new baseball game ‘MLB 9 innings 22’, to a custom audience of baseball enthusiasts in the Los Angeles area and at specific points of interests (POI) including the Angel Baseball Stadium of Anaheim during the Major League Baseball tournament. 

Through this partnership, COM2US has successfully connected and engaged further with its target audience leveraging trigger targeting capabilities available within the Hivestack DSP, activating the campaign every three hours before the game was set to begin using a proximity geofence of a 10km radius of the stadium.

Hivestack said that its advanced programmatic DOOH technology enables local and global buyers to access premium DOOH screens in over 25 markets across the world. In turn, media owners can benefit from both domestic and international revenue from brands, agencies and omnichannel DSPs – a revolutionary evolution of the OOH channel.

Hoon Lee, Hivestack’s vice president of demand and supply for Korea, commented that through this innovative, cross-border campaign, COM2US are setting a new global digital paradigm in the gaming industry in Korea. 

“Throughout the campaign, we were able to adjust campaign parameters in real-time and select the most suitable DOOH locations for the target audience. We look forward to expanding our partnership with COM2US to launch numerous campaigns internationally in the future,” said Lee.

Meanwhile, Youngjoo Park, COM2US’s director of marketing and content center, shared that the collaboration with the Hivestack team has enabled COM2US to light up new markets and bring our campaigns to a global audience.

“With Hivestack’s Geotargeting technology, we were able to deliver the advertisements at the right time, at the right place, to the right customer,” said Park.

Most recently, Hivestack has extended its partnership with Asiaray, an out-of-home (OOH) media company with a strategic focus on mega transport advertising media management. This partnership will see Asiaray offering both domestic and international buyers the opportunity to activate programmatic DOOH campaigns via Private Marketplace (PMP) deals through the Hivestack SSP and direct deals via the Hivestack Ad Server.