Singapore – Collab Asia, a content studio and talent network, has announced that it has signed a deal with Nintendo to allow its vast network of content creators to monetize their gameplays based from Nintendo Game Content, which in turn accelerates support for the production, distribution, and monetization of live game videos.

Through the monetization deal, Collab Asia content creators can monetize their Nintendo gameplay through streaming channels such as Facebook Game Streamer, Niconico Channel, OPENREC Creators Program, and Twitch Affiliate Program and Twitch Partner Program, as well as YouTube Partner Program, among others.

“As the premier digital media partner for creators, brands, and media platforms in Asia, we understand that people are consuming more content and creating more content than ever before across Asia. As part of this, we look forward to enabling our creators to responsibly create content using Nintendo’s unparalleled intellectual property, storied titles, and legendary characters,” said Eugene Choi, CEO and co-founder of Collab Asia.

The recently-inked deal follows after Collab Asia has recently opened its first office in Shenzhen, China. To date, the studio manages 4,000 video channels and social media accounts with 270 million loyal subscribers across leading platforms such as YouTube, TikTok and Facebook.

Collab Asia has existing markets in Asia Pacific such as in Korea, Japan, Indonesia, the Philippines, Malaysia, Hong Kong SAR, and Singapore.