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Optimizely taps Google Cloud to drive joint innovation, next-gen experimentation

Singapore —  Digital experience platform Optimizely has entered into a strategic partnership with cloud services provider Google Cloud. In addition to Optimizely moving its market-leading experimentation solutions to the cloud platform, the multi-year agreement signifies a commitment by the two companies to co-innovate digital offerings and develop digital-first marketing solutions to market.

Through the new partnership, customers can benefit from working with Optimizely’s content experimentation for enterprise companies and Google Cloud’s secure infrastructure and capabilities in AI, ML and analytics. In addition, Google Cloud and Optimizely will also coordinate a joint go-to-market and sales execution strategy to seamlessly deliver experimentation solutions to customers around the world.

A notable part of the multi-year agreement of the two companies is their intent to collaborate closely on co-innovation, developing new and expanded digital offerings that bring the best experience possible to new and existing customers. As marketing continues to evolve, success depends on the data-driven decision-making and optimised customer experiences that Optimizely’s end-to-end, scalable experimentation solutions will deliver on Google Cloud.

Alex Atzberger, CEO of Optimizely, said that he couldn’t think of two tech companies that are more relevant for the data-driven growth marketer than Google Cloud and Optimizely.

“We share the same philosophy on leveraging data, AI and experimentation to replace guesswork with certainty. By entering into this strategic partnership with Google Cloud, we’re empowering marketers to unlock their digital potential, create exceptional customer experiences and deliver strong business outcomes all on a trusted, secure platform. It’s a true win-win-win situation for Optimizely, Google Cloud and the marketing industry overall,” Atzberger said.

Optimizely’s Web Experimentation and Full Stack Experimentation allow marketers to take the guesswork out of delivering personalised, meaningful engagements. Optimizely will continue to enhance its in-class experiences for its customers as they move to Google Cloud.

Rob Enslin, president at Google Cloud, commented, “Through this partnership, Google Cloud infrastructure will underpin Optimizely’s fast-growing and widely-adopted customer experience platform. It’s critical that businesses deliver exceptional products and services to consumers, and this partnership will enhance their ability to do so, driven by the Optimizely platform, data and Google Cloud’s capabilities in AI and ML.”