Singapore – Twilio, a global cloud communications platform, has announced the launch of Twilio Live, a cloud-based solution which allows businesses to quickly integrate audio and video live streaming solutions into their applications, a direct response to the rise of video channels as medium for customer engagement.

What sets Twilio Live apart from other solutions in the market, Twilio Live enables businesses to integrate these live streaming solutions with a custom fit for their brand and the needs for their online community. Furthermore, Twilio Live has a lower latency rate, made possible with Twilio’s reliable and secure infrastructure, combined with a best in class developer experience.

This, in turn, allows businesses in a wide array of industries, from retail to education to gaming and entertainment, to be able to build live streaming experiences that are unique to their brand.

“The rise of virtual experiences and the popularity of platforms like Clubhouse and TikTok have signaled that the next big channel for customer engagement is live audio and video streaming. Twilio Live gives businesses the building blocks they need to create personalized experiences for their communities and interact with millions of customers in a fresh and exciting way,” said Hakim Mehmood, general manager of voice and video at Twilio.

The launch of Twilio Live coincides with the greater demand for live streaming channels for customer engagement, evident with the latest data from Twilio’s annual ‘State of Customer Engagement Report’, where it reported that 98% of businesses say that video communication with customers accelerated more than other channels during the pandemic. From virtual conferences to workout classes to online learning, video and audio live streaming is here to stay.

Despite being in its beta phase, Twilio Live is the next step in Twilio’s journey to becoming the leading customer engagement platform, empowering businesses to build exceptional customer experiences that span every communication channel.

Twilio is present in Asia-Pacific, with offices present in Australia, Hong Kong, India, Japan, and Singapore.