Tokyo, Japan – Global advertising agency TBWA\Worldwide has appointed Kazoo Sato, former executive creative director at TBWA\Hakuhodo, to be its new chief creative sustainability officer at TBWA\Hakuhodo and TBWA\Asia.
In his new role, Sato will be the key creator of solutions to sustainable problems through the creation of innovative and unconventional design thinking, creative campaigns, products, experiences, and communications for TBWA\Hakuhodo and TBWA\Asia collective. He will also be responsible for engaging in activities, which elevate the agency in Japan and the entire Asia collective’s learning and engender a pervasive culture around sustainable solutions.
Moreover, Sato will be helping identify and define the clients’ long-term value, brand goals, and business objectives, advising on insight and approaches to drive change and make a positive impact across society, business, and the environment.
Sean Donovan, TBWA\Asia’s president, shared that creativity is the most potent skill they can bring to address the issues of sustainability and Sato’s elevation to lead both TBWA\Hakuhodo and TBWA\Asia’s creative approach to sustainability is a natural one.
“His passion and curiosity about sustainability are evident across the work he has consistently delivered in his capacity as a chief creative officer of TBWA\Hakuhodo. In his new role, Kazoo will strive to make sustainability actionable and relevant across all clients and agencies by leveraging his outstanding and distinctive approach to creativity,” said Donovan.
TBWA said that in addition to this role, Sato was accepted and has commenced studying at the highly regarded Graduate College of Global Environmental Studies in Tokyo towards an MA in Global Environmental Studies.
Meanwhile, Chris Iki, TBWA\Hakuhodo’s chief operating officer, said, “This is an exciting career opportunity for Kazoo, who has consistently leveraged the power of creativity to make a difference in people’s lives and a positive impact on the planet, which is evidenced in his extensive portfolio of work. We congratulate Kazoo on his role and wish him well with his studies.”