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Platforms Featured Southeast Asia

ChannelAdvisor announces integration with Shopee

Australia – Cloud-based e-commerce solutions ChannelAdvisor has announced its integration with regional e-commerce giant Shopee. Through the partnership, ChannelAdvisor customers will be able to reach new consumers in the SEA region.

Customers can now extend their multichannel commerce strategies to new markets in the region, while leveraging the efficiencies of a centralised platform.

Some of the solutions include transforming product data to meet the unique requirements of each channel, optimising and managing product content from a centralised location, maximising reach without overselling by synchronising inventory quantity across channels, and identifying growth opportunities with powerful reporting and dashboard analytics.

Derek Conlin, VP for global business development at ChannelAdvisor, said, “We’re excited to announce our integration with Shopee, which will provide ChannelAdvisor customers with access to millions of new buyers in Southeast Asia and beyond.”

He added, “Brands and retailers keen on accelerating growth of their online business should evaluate selling on Shopee to increase visibility and sales in Southeast Asia and Taiwan.”

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Marketing Featured APAC

Darren Fifield joins ChannelAdvisor as managing director for APAC

Australia – Cloud-based e-commerce solutions ChannelAdvisor has announced the appointment of Darren Fifield as its managing director for Asia-Pacific, where he will lead the company’s regional business strategy development, cultivate successful and valuable relationships with longstanding clients and expand customer acquisition and growth.

Fifield has more than 30 years of experience managing sales teams and customer accounts, including more than 15 years in senior regional and global roles at leading tech companies. Most recently, he served as chief commercial officer for aCommerce in Indonesia and as regional director for Liveclicker in the Asia-Pacific region. He has also held senior roles at Radial Inc., Kelly Services and Lightspeed Research.

In addition, his extensive experience includes managing brand client relationships, overseeing operational expansions, developing new talent and leading teams and departments, providing financial planning and support to fellow executives and establishing and implementing strategies in sales, business and client success.

Speaking on his appointment, he said, “It’s an exciting time to put my skills and background in building and developing business opportunities across the Asia-Pacific region to work at ChannelAdvisor. I share ChannelAdvisor’s vision for excellence and plan to dive right into the challenges and rewards of implementing strategies that envigorate the success of our customers and partners.”

Meanwhile, Paul Colucci, chief revenue officer at ChannelAdvisor, commented, “Darren comes to ChannelAdvisor as a leader in e-commerce with extensive experience in the Asia-Pacific region. In his role, he will actively build on the enormous opportunities presented to brands and retailers. We know Darren will work closely with clients and internal teams and will help strengthen ChannelAdvisor’s international growth and commitment to excellence in our industry.”

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Platforms Featured ANZ

More younger Aussie consumers turn to social media for product research, discovery

Sydney, Australia – More younger consumers in Australia are utilizing social media to conduct product research and discovery before deciding to purchase a product, the latest survey from cloud-based e-commerce solutions ChannelAdvisor notes.

According to the survey, 64% of 18- to 25-year-olds have researched products on Instagram during the past 12 months, while 67% of 26 to 35-year-olds have researched products on Facebook within the same period. 

Despite that, social media use for product research remains the least-used online channel for product research, with only 6% of all respondents using it. Search engines or organic search remains to be the go-tochannel for product research, which is used by 37% of respondents. This is followed by brand websites (23%) and marketplaces or retailer sites (35%).

In regards to what affects a consumer’s purchasing decision, price takes the lead with 79% of the respondents agreeing so, followed by availability (55%), reviews (44%), delivery speed (42%), brand name (35%), and payment options (35%), and flexibility of delivery time (22%).

“The survey results are clear: consumers aren’t buying products and interacting with companies the way they did before 2020. Consumers want convenience at each stage of the buying journey — from research to sale. Brands and retailers need to shift their focus to their consumers’ demands,” said Mike Shapaker, CMO at ChannelAdvisor.

The survey also noted that factors such as a product being out of stock (61% of respondents), a possible better price (46%), negative reviews (35%), unclear product information (32%), as well as unclear product images (26%), and too few reviews (17%) are reasons why consumers would abandon online purchases.

For the upcoming holiday season, about 36% of surveyed consumers plan to do more holiday shopping online this year, while 42% of survey respondents plan to use ‘buy online, pick up in-store’ or curbside options this season. Meanwhile, 7% plan to do less holiday shopping online.

“Ahead of peak season, they’ll [brands and businesses] need to reimagine and reinforce e-commerce strategies to take advantage of these permanent changes, as their competitors will soon begin doing the same,” Shapaker added.