Sydney, Australia – Global firm Integral Ad Science (IAS), which delivers ad fraud solutions to brands and publishers, has announced the expansion of its ‘Center of Excellence’ in Pune, India with a new office facility, and plans to hire top engineering talent locally. 

The IAS Center of Excellence (COE) was established in 2020 to focus on expanding the company’s engineering and operations talent and develop innovative digital ad verification technology, drive critical partner integrations, and ultimately to provide excellent customer experience support.

IAS aims to be the global benchmark when it comes to trust and transparency in digital media quality for brands, publishers, and platforms. It offers solutions in ad fraud, brand safe and suitability, contextual targeting.

IAS said that the extended office of the COE will be housed in a world-class facility, located in the heart of Pune’s IT business district. The COE and the local engineering team will be led by Mehul Desai, IAS’ country manager in India, and VP of engineering & operations

IAS further shared that the team in Pune will collaborate closely with the company’s global data science, data analytics, and product teams to drive innovation and operational excellence. IAS will continue to expand its team in Pune and will be hiring for several key roles. 

“With our Center of Excellence in India and talented local team, we’ve developed cutting-edge technology and established the latest data and analytics capabilities at IAS. We’re growing rapidly, as IAS delivers excellent digital media quality solutions for advertisers and publishers while establishing a great place for top talent to work,” said Desai. 

Desai will be reporting to Tony Lucia, IAS’ chief technology officer. 

Lucia commented, “Expanding our Center of Excellence is a key part of our global strategy to drive continued technology innovation and operational excellence at IAS, backed by the highest caliber of engineering talent. As we grow our engineering team around the world, our team in Pune brings exceptional talent, cross-collaboration, and technological expertise as we build the future of digital media quality at IAS.”

Similarly within this month, IAS has announced the appointment of Saurabh Khattar as the commercial lead for IAS India. Khattar is charged with leading sales operations of the company in India, to work with brands, agencies, publishers, and platforms in the region.