Tag: Carter Chow

Shanghai, China – McCann Worldgroup China has announced the appointment of Carter Chow as its new CEO for Greater China. 

A highly regarded leader with over 20 years of experience, Chow is rejoining McCann Worldgroup for his second stint. He previously served as the managing director of McCann Worldgroup’s Shanghai office before advancing to the role of chief marketing officer for McCann Worldgroup Greater China.

Chow returns to McCann Worldgroup after an eight-year absence, during which he held several prominent positions: China CEO of J. Walter Thompson, China CEO and Greater China CEO for Wunderman Thompson, and most recently, president of VML.

The McCann Worldgroup network in Greater China includes McCann, MRM, and CRAFT. Chow’s appointment as CEO for Greater China marks a pivotal moment of growth for the network, underscoring its dedication to fostering creativity and innovation within the Chinese market.

Ghassan Harfouche, president of McCann Worldgroup APMENA, commented, “I am delighted that Carter is returning to us to take up the reins of our Greater China operations. Carter brings a unique blend of leadership, strategic vision, and a deep understanding of the Chinese market, along with a proven track record of success. This makes him the ideal candidate to lead our operations in one of the most dynamic and important regions globally.”

Also speaking on his appointment, Carter said, “I’m so pleased to be re-joining such an iconic advertising and marketing brand that’s been so close to my heart. The Chinese market presents immense opportunities, and I am committed to leveraging the strengths of the McCann Worldgroup network and to fostering innovation to enhance our capabilities and offer best-in-class services to our clients.” 

China — Creative and CRM agency Wunderman Thompson in China has announced that Joyce Ling has been promoted to chief transformation and strategy officer.

In her new role, Ling will take on additional responsibilities to drive client growth and innovation through digital and business transformation opportunities. Working closely with Wunderman Thompson’s global network, Ling’s vast understanding and the role will allow brands to fully maximise growth opportunities and impact future developments.

Ling will continue to report to Carter Chow, chief executive officer of Wunderman Thompson China.

Ling shared her thoughts on the essence of her new role, saying that in this ever changing market, where customers’ behaviours evolve with the change of hyper ecosystems, and their experiences alter with the speed at which touchpoints appear and disappear on daily basis, it is of no surprise that cookie-cutter marketing solutions can no longer work for brands.

“This is the perfect opportunity where Wunderman Thompson can tailor solutions for brands in order to achieve sustainable marketing and business results. This is already a reality in our industry and I am grateful to have the opportunity to lead this conversation for Wunderman Thompson here in China,” Ling said.

Commenting on this new appointment, Chow said, “We are all extremely pleased that Ling will be leading our business transformation. There is no one in the industry more suited or qualified than Ling to elevate Wunderman Thompson China’s current offerings of strategy, data, and experience, and inspire design-thinking mindsets in our team to create tailored solutions for our client.”

Recently in January, Wunderman Thompson saw the return of Joe Dy as its new chief creative officer for their Philippine division.