Singapore – Advertising technology company Amobee has appointed Carol Tay as the new country director for Southeast Asia. In her new role, Tay will be overseeing the business across the Amobee DSP and the Unruly SSP services in the region.
She will also be responsible for accelerating the growth and success of Amobee and Unruly’s advertiser, agency and media company clients across the SEA region, including overseeing all commercial operations, client partnerships and product development and strategy.
She joins Amobee from Yahoo, where she was most recently the senior director and head of sales in Southeast Asia. She brings over 15 years of extensive strategic, operational and leadership experience in the advertising and media industry, having worked with leading agencies and brands across SEA, including Publicis, dentsu, OMG, Qoo10 and Citigroup, during her time with Yahoo.
Speaking on her new role, Tay said, “I’m thrilled to have the opportunity to join the rapidly growing team at Amobee and Unruly,” said Tay. “As global leaders in the video space, I look forward to working with advertisers and agencies to enable them to expand their campaign strategies leveraging Amobee and Unruly’s unique product suite to deliver results across all advertising channels, including digital and CTV.”
Meanwhile, Josif Zanich, managing director for APAC at Amobee and Unruly, commented, “Carol’s extensive understanding of the omnichannel advertising space throughout SEA makes her the ideal candidate for this critical role. With OTT and connected TV (CTV) continuing to scale rapidly in Southeast Asia, she is best positioned to partner with clients to explore opportunities for growth and deliver results powered by data and brand insights.”
He added, “Along with her strong network within the wider media industry and her ability to lead from the front, I’m confident Carol will take the newly combined Amobee-Unruly business to the next phase of growth for the region.”