Marketing Featured ANZ

Clemenger BBDO Sydney’s content arm Flare bags remit for Carnival Cruise Line’s digital duties

Sydney, Australia – Flare, the social and content offering by advertising agency Clemenger BBDO Sydney, has been appointed by cruise brand Carnival Cruise Line to handle its digital mandate.

Carnival Cruise Line is deemed to be one of the most popular cruise lines in North America. It operates 24 ships designed to foster memorable vacation experiences.

Through the partnership, Clemenger BBDO Sydney will be working closely with media agency SPEED, which takes on responsibility for the cruise line’s media strategy and buying.

Kara Glamore, Carnival Cruise Line’s vice president for Australia, commented they are excited to work with a partner who they know is going to deliver the communication vision they have for the Carnival brand, and Flare’s breadth of abilities will assist in focusing the content to drive impact with the customer.

Meanwhile, Pete Bosilkovski, the CEO of Clemenger BBDO Sydney, shared that with vaccination rates soaring and the eventual return of cruising feeling closer on the horizon, they are all looking forward to adding a bit of fun to their lives, and no one does fun like Carnival. 

“We’re excited to partner with Carnival, to help develop a digital and social media program to get people excited about future family fun holidays. I’m also really thrilled for the Flare team who put forward a brilliant pitch response, and continue to go from strength to strength with their innovative social media thinking,” said Bosilkovski.

Lewis Steele, Clemenger BBDO Sydney’s head of social, said, “With Carnival, we’ve developed an approach that will allow an unprecedented level of flex and optimization for the brand. We can’t wait to produce the work and get it out into the world, it’s going to be a whole lot of fun.”

Just recently, Clemenger BBDO in Sydney has appointed Steele to assume the role of head of social, and was tasked to lead the agency’s Flare Sydney.