Tag: CapitaStar

Singapore – To further enhance the shopping experience for shoppers in Singapore, ShopBack, a Singapore-based shopping and rewards platform has partnered with CapitaLand’s rewards app, CapitaStar in a two-month long campaign to provide greater value and rewards with participating brands at CapitaLand malls.  

From 20 May to 17 July, ShopBack users will stand a chance to win up to S$250 Bonus Cashback by accumulating S$250 worth of spending at participating malls via sure-win scratch cards worth between S$25 and S$250. Spending may be accumulated either through the redemption of in-store deals purchased on the ShopBack App, linked VISA/Mastercard/PayLah!, or directly via ShopBack Pay. 

Every Friday to Sunday, shoppers may obtain unlimited digital scratch cards with no minimum spending required from participating brands at CapitaLand malls. These digital scratch cards may be found on the ShopBack app and will be applicable for redemption at CapitaLand malls for all in-store transactions as well as online deals redeemed at participating malls on the weekend (Friday – Sunday).

Julian Foo, head of payments, ShopBack, shared, “Following up on the recent launch of ShopBack Pay, we are continuing our momentum to further enhance the shopping experience for our users. Through this collaboration with CapitaStar, we seek to maximise the rewards available for our users at participating retailers in CapitaLand malls.”

During this campaign, the first 500 shoppers may also purchase eCapitaVoucher (capped at 1 per ShopBack/CapitaStar user) at a 10% discount, while the top 10 spenders within the campaign period will each walk away with 1,000,000 STAR$®, which is worth SGD 1,000. 

Meanwhile, CapitaLand Malls taking part in ShopBack x CapitaStar include Bedok Mall Bugis+ and Bugis Junction. Bukit Panjang Plaza, Clarke Quay, Funan, IMM Building, Junction 8, Lot One Shoppers’ Mall, Plaza Singapura, Raffles City, Tampines Mall, Westgate, and JCube.

Singapore – Driven by Singapore’s growing digital literacy and consumer trends, the real estate company CapitaLand has launched two new initiatives through its CapitaStar rewards programme, which are CapitaStar For Business, which offers a suite of digital solutions for retailers operating in CapitaLand properties and beyond, and a platform partnership with cashback app ShopBack. 

Both CapitaStar For Business and the CapitaStar-ShopBack partnership is aimed at driving more sales, traffic, and consumer engagement for retailers. Through the initiatives, CapitaLand will be able to derive more actionable consumer data insights to future-proof its retail asset operating platform and create sustainable value for tenants and consumers alike.

CLI said that it will evolve its omnichannel strategy, currently anchored on e-commerce platforms eCapitaMall and Capita3Eats, to focus on growing the CapitaStar ecosystem via CapitaStar For Business and the CapitaStar-ShopBack partnership. The operations of eCapitaMall and Capita3Eats will thus cease on 30 April 2022. 

Retailers currently onboard on eCapitaMall and Capita3Eats will be offered to transition to CapitaStar For Business and/or the CapitaStar-ShopBack initiative at preferential onboarding rates.

Chris Chong, CapitaLand’s CEO of retail and workspace for Singapore and Malaysia, shared that they are bringing in new partners and adding more digital services to create sustainable value for their retail partners in an omnichannel environment. 

“We are excited about the potential of CapitaStar for Business and the CapitaStar-ShopBack strategic partnership in improving CapitaStar’s reach and data analytics to drive better customer outcomes. We will continue to explore new ways of harnessing the digital capabilities of CapitaStar to provide value-adding experiences for both consumers and tenants,” said Chong.