Marketing Featured ANZ

Aussie health insurer nib taps SLIK as creative production agency

Sydney, Australia — Australian health and medical insurance company nib has appointed SLIK as their creative production agency partner. Through the collaboration, SLIK will be responsible for creative rollout, extensions and content development for nib’s new ‘Health First’ campaign, with ongoing work over the next three years.

Via a competitive pitch, the agency has won the mandate to assist nib to move towards their new brand positioning as a proactive health partner that supports all Australians in their journey to happier and healthier lives. With a creative strategy led by BWM Isobar, SLIK will be responsible for the execution of nib’s future campaigns and content across platforms namely radio, OOH, digital, social and more.

Chris Donald, head of marketing at nib, commented, “SLIK impressed us from the start – they’re passionate, shared innovative ideas and delivered impressive outcomes on short production timelines. It’s these qualities which perfectly complement our existing partners and way of working.”

Sarah Wood, general manager at SLIK, said, “This new nib partnership is a great match for SLIK, playing to our strengths in executing large-scale campaigns with creative skill, efficiency and technical excellence. We’re proud to be an extension to the nib team and can’t wait to get stuck into some exciting new work.”

With the addition of nib, SLIK has enjoyed recent success with an expanded portfolio across categories including charity, construction and superannuation, with key clients namely Qantas, Nine, Active Super, Redkite, and Australian fintech Basiq.

Recently, nib has launched their new brand platform via a collaboration with BWM Isobar.

Marketing Featured ANZ

AU health insurer nib launches new brand platform with BWM Isobar

Sydney, Australia – nib, a local-based health insurer, has launched its newest brand platform ‘Health First’ as part of the company’s new brand positioning, conceptualised alongside creative agency BWM Isobar that they recently appointed as their creative agency of record.

The new platform is a creative manifestation of the brand’s refreshed positioning – focused on member empowerment and health prevention. 

According to the company, this brand repositioning paves the way for the myriad of ways the company is innovating to play a much more active and important role in people’s lives – including the use of big data to identify members who would best benefit from support programs and preventative actions for improved health outcomes. 

“In living up to the brand promise of ‘Health First’, nib is committed to not only helping Australians in times of illness, but partnering with them to stay fit and healthy before anything goes wrong,” the company said in a press statement.

Meanwhile, Chris Donald, head of marketing at nib added, “We were impressed by the passion, insight and breadth of creative directions the BWM Isobar team immediately identified when we shared our refreshed brand positioning. They were natural partners to develop a communication platform which connects more Australians with their health, and how nib can support them on their personal health journeys. ‘Health First’ perfectly captures how positive health can lead to a more vibrant, happier life.”

As part of the new brand positioning, the campaign ‘Harder Than You Think’, is launched across TV, OOH, digital and social – follows a series of everyday Australians as they live the brand’s new ethos. Live footage is enhanced by illustrative animation – serving as an emotional metaphor for how nib can help members stay on top of their health.

Marcus Tesoriero, executive creative director at BWM Isobar, said, “We’re super excited for BWM Isobar to join the nib family in this new journey for the brand. Health First is more than a marketing line, it’s a promise to prioritise healthier lives for members over anything else. We’re pumped to launch this reinvigorated brand platform and can’t wait to help nib develop a continuing line of products and initiatives to facilitate their all-new Health First mantra.”