Tag: business wins

Kuala Lumpur, Malaysia – Creative holding company The Shout Group has secured 15 new business wins this year, including major brands Pepsi, Wonda, Tropicana, Offspring, Mi Sedaap, Febreze, and Mr. DIY.

Headlining the company’s roster of new clients is the beverage manufacturer Etika, with FCB SHOUT assuming the creative responsibilities for three of its key brands: Pepsi, Wonda, and Tropicana.

The ad agency had previously worked on a partnership with Etika for its Chinese New Year campaign “Save the Drama with Pepsi,” which yielded significant success. Along with Etika, the agency has also secured multiple projects from PepsiCo Malaysia for Pepsi during this year’s Hari Raya celebration and design duties on Tropicana.

FCB SHOUT will also be taking on several other major Malaysian brands, such as Mr. DIY and EcoWorld, a homegrown retail chain and renowned property developer, who have assigned the agency several major developments and festive campaigns to handle.

Additionally, FCB SHOUT will be handling former clients Mi Sedaap and GLAD, further underscoring the agency’s reputation in the FMCG marketing scene.

The company has also bolstered its financial services portfolio, with FCB SHOUT taking under its wing a key project from Sun Life Malaysia. Meanwhile, AIG Malaysia selected the group’s boutique creative consultancy, IGNITE, for creative work.

The Shout Group has also been working to strengthen its cross-border capabilities. The company was selected to develop multiple campaigns for the game maker Hasbro in Asia-Pacific, handle key assignments for P&G’s Febreze Malaysia and Singapore, and receive additional market remits from existing clients McCain and premium baby care brand Offspring.

The company’s new business wins show a remarkable two-fold surge from the previous year.

Commenting on FCB SHOUT’s appointment, Amy Gan, vice president of Marketing at Etika, said, “We firmly believe in FCB SHOUT’s unmatched creativity and strategic brilliance. What sets them apart from others is their unwavering commitment to finding solutions even amidst the most challenging circumstances. They excel in collaborating, making every project a true partnership. The respect they show for our opinions and their determination to go the extra mile speaks volumes about their dedication.”

Meanwhile, Syahriza Badron, general manager at FCB SHOUT, shared, “We’ve fortified our creative and brand management team, empowering us to redouble our dedication to seizing new business opportunities. This commitment to growth has been the driving force behind our remarkable series of achievements. We’re also strategically geared towards expanding our client portfolio across all industries. Our aim is to enhance our team’s skills by exposing them to various sectors. This approach not only broadens our expertise but also strengthens our ability to thrive across diverse industries.”

Shaun Tay, co-owner and CEO of The Shout Group, also expressed his unshakable trust in his agency’s people.

He said, “Our successes mean that The Shout Group is on track once again to achieve another record year-end finish. And it’s all thanks to a team that’s been voted time and time again as the best in the business. We’re now laying the foundations for 2024 with key people ready to take on more well-earned responsibilities and our new talents fired up and ready to go. More to come.”

Sydney, Australia – Havas Group’s specialist entertainment communications agency, Organic Pacific, have announced a number of new business wins, as part of its continued growth.

Organic Pacific has been appointed by Universal Pictures Content Group to partner on Lee Kernaghan: The Boy from the Bush and Reef: Stalked, BMG Records, collaborating on the multiverse of Future/Never experiences from Daniel Johns, Every Cloud Productions for an unannounced unit publicity project, Moving Story to promote their annual calendar of film festivals, and Black Pearl Productions to manage the social media strategy for ‘Bosch & Rockit’, as well as Greenlight Productions for ‘Straya and Ever After’. Moreover, Organic has also been engaged by The Alliance Francaise Film Festival for the second year running.

The Sydney-based operation launched as Organic’s APAC arm in October 2021, joining the group’s multi-territory operations in London and Los Angeles to bring innovative publicity and social media services to content creators and distributors in film, television, music, and gaming across Australia and New Zealand. 

Philippe Ostermann, business development manager at The Alliance Francaise Film Festival, shared that the team at Organic Pacific are a joy to work with and achieved exceptional results for their wonderful film festival last year. 

“Their connections are unparalleled and as we grow the festival and our offerings for sponsors the decision to work with them again was an easy one. We are very excited about what we can achieve together this year,” said Ostermann.

Meanwhile, Annabelle Gigliotti, Organic Pacific’s head of entertainment, commented that they are thrilled to be partnering with the industry’s best on this range of exciting new projects, and they felt there was a gap in the market for internationally connected entertainment communications and the success of this first year proves that the industry agrees. 

“What our team has achieved in under a year since we launched in Australia is something I’m exceptionally proud of, and we’ll continue to deliver our world-class communications services – while having the best time doing it,” said Gigliotti.

Sydney, Australia – Global media intelligence and data analytics company, Meltwater, has announced several product enhancements and the addition of several new premium clients, including IKEA Australia.

Aside from IKEA, Austrade, Australia’s trade, investment, and education promotion agency, is the latest client to appoint Meltwater to replace multiple existing vendor partners. The company will be deploying Meltwater’s integrated solutions both in its Australian operations and all its global offices. It’s the most recent of Meltwater’s Australian-based multinational clients who have opted to standardise their use of Meltwater globally.

Meanwhile, as part of its ongoing commitment to invest in research and development, Meltwater has recently launched its enhanced TV & Radio (Broadcast Content) offering which includes diarised speech to text for transcripts and identification of supers/banners for TV coverage. It has also announced the introduction of facial recognition technology to further improve its platform offering. Meltwater has also confirmed that it has secured long-term deals with The Australian and Australian Financial Review to support its media monitoring capabilities. These deals coincide with a global partnership with Twitter for industry-leading access to its social data intelligence pipeline.

In addition, Meltwater has expanded its local workforce with 47 new people joining the company in Australia in the last year and three new strategic senior appointments set to lead key functions across APAC, which includes Upali Dasgupta stepping into the newly created role of marketing director based in Singapore.

David Hickey, Meltwater’s regional director, believes that the breadth of their offering combined with their exceptionally strong locally based team means that they can provide unparalleled support for the often-complex requirements of their customers both here and across the region. 

Over the past year, Meltwater has also completed the acquisition and onboarding of four insights companies with a focus on emerging areas including social media engagement and influencer marketing. These include social media intelligence company Linkfluence, influencer marketing company Klear, community-based research company Owler, and AI start-up Deepreason.ai. Meltwater also recently partnered with Hubspot on World Certification Week in a bid to support the learning and development of its local talent by joining the Great Upskilling initiative. 

Hickey said, “We have always placed a lot of importance on learning and development, it’s in our DNA and our partnership with Hubspot was in perfect alignment with our values. At Meltwater, we regularly invest in upskilling through training budgets and are further investing in our employees by hosting a yearly two-day Australian Leadership Development Summit in Sydney for the entire national team.”

Manila, Philippines – Dentsu’s digital-led arm in the Philippines, Dentsu One Manila, has announced its continuous winning streak in business for 2022.

The agency has recently won the pitch for the flagship brands of leading pharmaceutical firm Unilab – Conzace and Solmux. 

Aside from the pharma firm’s brands, the manila arm has also announced that it has acquired the accounts of major brands – fast-food giant Chowking’s biggest premium milk tea brand – Milksha, and also winning new assignments from Honda Cars and Honda Bikes.

Merlee Jayme, Dentsu’s chairman of creative businesses for the Philippines, commented, “Like I said before, nothing will stop us from doing our best for our clients. All you need are big insights, great work, digital knowledge, and the drive – that’s what the young Dentsu One Manila is known for.”

In 2021, Dentsu One Manila has won several awards and new businesses, including an award for Ginebra’s campaign, ‘Ginebra Frontliner Labels’, as well as effectiveness awards for Ginebra’s thematic campaigns, Nissin Ramen ASMR, and CDO Idol Cheesedog.