Australia – With travel restrictions now slowly being lifted, car rental company Budget in Australia has launched a new campaign titled ‘Get to the Good Stuff’, to encourage vacationers to hire cars for a more enjoyable vacation, done in collaboration with creative agency Host/Havas.
Budget is a subsidiary of Avis Budget Group, the global mobility solutions provider based in the United States, that offers various car rental deals and services.
The campaign aims to showcase the hassle-free journey of vacationers through renting a car, as Budget provides convenient locations, digital check-in service, and programs like FastBreak.
The story features a couple on vacation, and their make-believe smooth trip, which only lasted for a few seconds. The ad leaves them with the reality of an exhausting travel journey they initially chose.
Avis Budget Group Pacific’s Head of Marketing, Product and PR Vanessa Wolczak said, “Travelers see car hire as a necessary means to an end and want to hit the road and head to their next adventure as soon as they can. This campaign communicates how Budget can help them do that in a clear and clever way.”
Meanwhile, Jon Austin, the executive director at Host/Havas, commented, “This process has been a series of standout moments. It’s been a brilliant, collaborative journey and we can’t wait to get started on the next installment.”
The campaign has been rolled out across digital and OOH advertisements.