Sydney, Australia – UM Australia, the media arm of media marketing network Mediabrands, has announced a series of appointments, namely Gareth Nicholls, the new managing director of UM Melbourne and Brisbane, Brett Elliott, the new managing director of UM Canberra and Government, and Ben McCallum, the new managing director of UM Sydney.

The elevated roles of the said managing directors are designed to ensure each market leader is able to reflect UM’s commitment to providing deep strategic counsel and partnership to clients.

Commenting on his new appointment, Elliott shared it is such an exciting time to be in the media industry, especially working on government business as they navigate through the fast-changing landscape of an election year.

“I have an enviable team of talented people with a thirst to succeed and thrive, and together we look forward to building the momentum of Canberra’s office and securing our place as the leading media agency in the market,” said Elliot.

Meanwhile, Nicholls said in such a fast-moving and evolving market, holding onto the best talent is the key indicator that your agency culture is strong. 

“Taking on this new role is incredibly exciting as it allows me to continue to grow our client relationships, drive new business growth and most importantly foster the great talent pool that we have in UM. All critical factors in ensuring the agency’s success,” added Nicholls.

Anathea Ruys, UM Australia’s CEO, commented that she was delighted to promote Nicholls and Elliott, promotions which were reflective of UM’s commitment to delivering a best-in-class management structure that provides the right level of leadership for its clients and its people. 

“We are in the business of investment – we work with our clients to invest in future-proofing their businesses and we invest in our people, ensuring that everything we do is based on delivering dividends for them in their wellbeing, their careers, and their growth. I’m so thrilled Gareth and Brett are taking on these new responsibilities to help drive the future growth of UM Australia,” said Ruys.