Marketing Featured Southeast Asia

Hotel chain Radisson unveils fourth branch in Vietnam

Danang, Vietnam – United States-headquartered hotel chain Radisson has unveiled its fourth hotel branch in the city of Danang in Vietnam. The new branch joins its other branches in Vietnam, namely Radisson Blu resorts in Phu Quoc, Cam Ranh and Radisson Hotel Phan Thiet.

The opening of Radisson Hotel Danang comes just weeks after Vietnam fully reopened its borders to fully-vaccinated international travellers from all around the world.

Remco Vaatstra, general manager at Radisson Hotel Danang, said, “I am delighted to welcome guests to Radisson Hotel Danang, introducing an exciting new era of hospitality to this stunning seafront city. This launch sends a welcoming message that Danang is open for business and ready to host visitors from all around the globe. With our delightful accommodation and amenities, just steps from the beach and surrounded by attractions, Radisson Hotel Danang will become one of the city’s most popular places to stay, meet, dine and unwind.”

Meanwhile, Andre de Jong, vice president of operations for SEA and Pacific at Radisson Hotel Group, commented, “It gives me great pleasure to unveil Radisson Hotel Danang, as we introduce our industry-leading upscale brand to one of Asia’s most dynamic and desirable destinations. Radisson promises ‘Simply Delightful’ stays with a full range of facilities for business and leisure travellers alike. With Vietnam now fully reopened for domestic and international travel, I am confident that this outstanding new hotel will become a compelling choice for guests in Danang.”

Radisson Hotel has a large presence in Asia-Pacific, including in the markets of India, Indonesia, China, and the Maldives.

Marketing Featured East Asia

PURE Fitness to open biggest branch in Tsim Sha Tsui

Kowloon, Hong Kong – PURE Fitness, a physical fitness facility, has announced its biggest branch opening at K11 MUSEA in Tsim Sha Tsui, an urban area in Kowloon, Hong Kong.

PURE Fitness provides a wide variety of training methods in their fitness centers, such as boxing, powerlifting platforms, athletic turf, movement zone, performance cardio, among others.

The Tsim Sha Tsui center covers 30,000 sq ft of net space, which includes different studio features like a group fitness room, private training studio, private stretch area, and weightlifting platform, as well as an athletic turf track, and gymnastic equipment, among others. 

Members may also enjoy several body training equipment and methods, such as 30m-long open running turf featuring sprint-resistance equipment like Run Rocket, SORINEX racks system, Booty Builder Station, Intelligent x Innovative training, 3,800+ sq ft free-weights training area, and MoveStrong custom frame with a panoramic harbor view.

PURE Fitness also offers personalized training programs with hired certified ProPTs, group fitness & group cycling sessions, and FUZE, a boutique group training with high-intensity sessions.

The new branch will open in May 2021, where opening hours on weekdays will be from 6:00 am to 12:00 am, opening hours on weekends and public holidays will be from 8:00 am to 10:00 pm.

Other branches are located at Causeway Bay, Mongkok, Ngau Tau Kok, and Wan Chai.

Platforms Featured APAC

HK-headquartered marketing tech platform EternityX opens new office in Australia

APAC EternityX, a Chinese AI-empowered marketing technology platform, has announced a new office opening in Sydney, Australia, as part of its overall strategic expansion across the Asia Pacific (APAC) region.

EternityX is a Chinese AI marketing technology platform that uses multi-dimensional audience profiling to understand audience needs throughout the consumer journey, reaching them through premium sites and apps programmatically. The platform helps marketers build a business intelligence strategy targeted at increasing the brand-consumer value and maximizing campaign effectiveness.

Headquartered in Hong Kong, the new Sydney office adds to its current operations, which currently spans Beijing, Shanghai, and Guangzhou in China as well as New York and Singapore. The Sydney location will pursue business growth and strategies across APAC, focusing on connecting brands and consumers through cross-border, cross-culture e-commerce and service offering initiatives, such as advanced education, between China and Australia.

The company expansion is led by Richard Andrew, managing director of Southeast Asia and Australia, and will be locally managed by Luke Bussell, director for ANZ. In line with the expansion, EternityX has also appointed Tony Skvarc as the sales director for ANZ to work alongside Andrew and Bussell on Chinese consumers and data-driven campaigns.

Founder and CEO of EternityX Charlene Ree stated that the planning of EternityX expansion in Australia is an important strategic market and one of the key cornerstones in expanding across the APAC region, as 2020 has been a difficult year for businesses of different sizes navigating through the pandemic.

“Australia has a vibrant community of 1.2 million Chinese Australians. With this move, we strengthen our position as the cross-cultural and cross-border bridge connecting regional and global brands with not only the mainland China market, but with local Chinese communities abroad,” she said.

Meanwhile, Andrew commented, “The Chinese media landscape is complex and ever evolving and companies need help staying on top of the best ways to reach their targets.”

EternityX has already performed campaigns for brands such as Richemont Group, LVMH, Hilton, L’Oréal, as well as P&G, and HSBC.

Marketing Featured Southeast Asia

Grab PH opens up second branch of cloud kitchen

Manila, Philippines – GrabKitchen finally gets a second branch in the Philippines, which will be located in Sampaloc, Metro Manila, generally known as the ‘University Belt’, housing a number of top colleges and universities in the district. The branch adds to the overall 50 known GrabKitchen branches in the Southeast Asia region.

The concept of GrabKitchen revolves around a mix-and-match feature, which allows customers to satisfy their food orders from different merchants all in one order. 

The second GrabKitchen Philippine branch brings together eight brands to provide more food choices to consumers. It also aims to provide food entrepreneurs the opportunity to launch their brands in new locations with a lower setup cost and to reach a wider base of customers through GrabFood. 

The eight food chain brands include Conti’s, Sinangag Express, CoCo Fresh Tea and Juice, as well as Omakase, Mister Kabab, and Army Navy, and also Pizza Telefono, and Happilee. 

According to Grab Philippines Head of Deliveries EJ Dela Vega, GrabKitchen responds to both consumer demand and helping food and beverage entrepreneurs succeed in their digital business stints.

“Our first GrabKitchen has enabled merchants to establish their brands in Makati, where they didn’t use to have a physical store, with minimal upfront investments. At the same time, it has also provided food lovers the option to enjoy different cuisines they love in a single order and pay one delivery fee. We hope to bring the same benefits to consumers and businesses through the opening of our Sampaloc branch,” Dela Vega stated.

The country’s first branch was launched at shopping mall Glorietta 2 located in top business district, Makati City, where it facilitated six merchants.

Dela Vega also added that these merchants will add variety in terms of food choices in Manila. Omakase and Happilee are opening their kitchens in Manila for the first time, while the others hope to gain more customers through GrabKitchen. He further shared that Grab considered several factors in shortlisting the merchants, including identifying the in-demand food items in the area and leveraging data from historical orders to address cuisine gaps. 

“We are hopeful that our Sampaloc, Manila branch will give foodies more freedom to mix and match their orders. They can also take advantage of the fact that our GrabKitchen merchants offer long-distance deliveries up to 10 kilometers,” Dela Vega added.

GrabKitchen was a concept first introduced in Indonesia in 2018 and has since become the largest regional cloud kitchen operator in Southeast Asia. GrabKitchen’s branches expand in countries such as Thailand, Vietnam, Singapore, and Malaysia, where it has also recently opened a first branch. 

To celebrate the launch of the newest GrabKitchen branch, Grab is offering free delivery to customers from February 9 to 28, 2021 for orders with a minimum price tag of ₱550.