Singapore – E-commerce fashion brand ZALORA has signed an inaugural content-commerce partnership deal with media company Mediacorp, to offer consumers an enhanced shopping experience for its annual Big Fashion Sale event, which will run from 24 to 30 June 2021.

The partnership will see Mediacorp creating engaging content that caters to the evolving purchasing preferences of ZALORA’s online consumers, enabling both companies to diversify and reach new customer bases.

Mediacorp will be offering three specially created Work from Home-themed episodes of Hush, a podcast series that features the familiar voices from Mediacorp DJs Hazelle Teo from YES 933 radio station, Germaine Tan from 987 radio station, and Azura Goh from Ria 897 radio station. The series will be available on meLISTEN, YouTube, and Spotify, as well as Apple Podcast.

In addition, ZALORA shoppers can join guessing games in the lead-up to the Big Fashion Sale on Mediacorp radio stations, with DJs doling out ZALORA gift cards to winning participants. 

ZALORA’s Chief Marketing Officer Jo Bjordal shared that they are pleased to celebrate another year of the ZALORA Big Fashion Sale by bringing the best brands to their customers, across different categories spanning fashion, beauty, and lifestyle.

“We supersized this year’s Big Fashion Sale with a wider assortment and bigger brand deals to give everyone a great shopping experience,” said Bjordal.

Meanwhile, Parminder Singh, the chief commercial and digital officer of Mediacorp, commented that they are glad to partner with ZALORA to provide greater value for consumers using the strength of their engaging content and expansive network. 

“This collaboration builds on Mediacorp’s proven track record in driving commerce using innovative content solutions. We hope to leverage our partnership-based business model to deliver results for more like-minded clients, as we work together to strengthen the economic engine of the country,” said Singh.

Last month, ZALORA entered the Top 5 stories of MARKETECH APAC where Chris Daguimol, Zalora’s group director and head of corporate communications, shared that Zalora has always been big in content production.

ZALORA entered the top stories for its launch on its first-ever fashion and lifestyle podcast in Southeast Asia, ‘Zalora Talks’.