Tag: Baskin Robbins

The Philippines – American ice cream brand Baskin-Robbins has announced through a Facebook post that they will permanently close down their stores in the Philippines this coming 31 December.

“To our dear customers, it’s been an incredible journey over the last 8 years, but unfortunately we will be permanently closing our doors on Dec 31, 2022,” the post read.

The post, however, did not indicate a specific reason for the closure. 

To thank their patrons, Baskin-Robbins offered a range of promos available until closure. “As a gesture of our thanks for your valued patronage over the years, we are pleased to offer a range of promos from November 26 – December 31, 2022,” the post stated.

The offers are as follows: getting a free scoop with any junior/value scoop purchase; a Buy 1 Take 1 deal on all pints, quarts and half gallons; and getting a tub of 86 scoops for only ₱3,500.

“Once again, thank you very much for everything. It’s been an honor to be of service to all of you,” Baskin-Robbins concluded.

Baskin-Robbins was officially launched in the Philippines in 2014, with its first local store established at Central Square in Bonifacio Global City. 

The local stores’ closure follows Baskin-Robbins’ global rebrand, which unveiled the brand’s new logo, packaging, and tagline.

Massachusetts, USA — Multinational chain of ice cream and cake speciality shop Baskin Robbins has announced a refresh of their iconic brand’s logo, packaging, employee uniforms as well as a new tagline encouraging customers to “Seize the Yay”.

To celebrate the rebrand, Baskin-Robbins is launching a collection of limited-edition merchandise to honour the company’s 77 years of robust heritage. The exclusive items will be available for a limited time, beginning April 18, 2022. The collection includes clothing and other items that will encourage ‘yay seizing’ moments, such as bicycles and skateboards, available exclusively at their website (ShopBaskinRobbins.com).

Jerid Grandinetti, vice president of marketing and culinary at Baskin-Robbins, said that for more than 75 years, Baskin-Robbins has been the destination for celebrating the moments that matter most.

“Our new look and manifesto recognize the extraordinary role ice cream has played in our customers’ lives, along with our continued commitment to innovation and creating someone’s next favourite flavour. Small moments that spark joy often get taken for granted. We’re encouraging people to pause and celebrate any moment that brings happiness with Baskin-Robbins,” Grandinetti said.

In the true spirit of ‘’Seizing the Yay’’, the confectionary experts at Baskin-Robbins have also developed three new flavours available: Non-Dairy Mint Chocochunk, a brand-new non-dairy flavour that is a contemporary take on a well-known classic; Ube Coconut Swirl, a Philippines-inspired flavour made with real Ube and coconut flavours. Lastly, there is Totally Unwrapped, an iconic fusion of peanut butter and chocolate ice creams packed with fudge-covered pretzels, peanuts, and salted caramel swirl.