Sydney, Australia Slingshot, a media strategy agency, has won the media strategy, planning, and buying account for yoghurt brand five:am and its owner, Barambah Organics. The appointment is with immediate effect.

Five:am, which was founded in 2010, makes organic yoghurts from natural ingredients that are free of pesticides and hormones. Barambah Organics purchased Five:am in 2021 and is now bringing the brand back to its roots by partnering with organic dairy farmers and investing in additional packaging and product innovation.

Simon Corbett, chief innovation officer and partner at Slingshot, shared, “The all-natural organic products produced by these brands are the best on the shelf. They have been leading from the front on sustainability and innovation and when you meet the team you can see why. At Slingshot we aspire to work with the very best brands and people and once again we have delivered on that.”

Richard Thayne, general manager marketing at Barambah Organics, commented, “The five:am brand is ready to get back in the spotlight and we need the right creative media solutions to help us do that. Slingshot impressed us with the depth and breadth of their media thinking and we are really pleased to work with them.”