Mumbai, India – Consumer bank DBS has partnered with Bajaj Finance, the lending arm of non-banking financial services company Bajaj Finserv, to launch its first-ever credit card in India called ‘Bajaj Finserv DBS Bank SuperCard’, which is powered by Visa. This is designed to de-clutter customers’ wallets, eliminating the need for having multiple credit cards.

Through this partnership, DBS Bank India and Bajaj Finance aim to create an end-to-end digital experience and proposition for customers while catering to a large customer franchise across the geographic distribution of Bajaj Finance Limited.

The SuperCard will provide its customers with benefits and rewards across different product categories and exclusive benefits on Bajaj Finserv’s range of products and services available across the country.

Prashant Joshi, DBS Bank India’s head of consumer banking group, stated that this SuperCard is a transformative credit card experience curated to eliminate friction in the payments journey and transparency in billing so that customers can ‘Live More and Bank Less’.

“The credit card space is seeing robust growth. We are confident that the SuperCard developed in partnership with Bajaj Finance will help eliminate the need for multiple cards, widen the access to credit and offer compelling rewards and benefits to our customers, thanks to the BFL franchise network. Our vision is to leverage the strengths of both organisations and offer an end product which guarantees rich rewards and best-in-class customer experience,” said Joshi.

Meanwhile, Anup Saha, Bajaj Finance Limited’s deputy CEO, noted their partnership with DBS bank for this co-branded credit card further strengthens their position to deliver a seamless customer experience.

“The Bajaj Finserv DBS Bank SuperCard, as the name suggests, not only provides various industry-first benefits across lifestyle, travel and subscription categories but also provides exclusive Bajaj Finserv EMI network benefits like cashbacks on ‘No-cost-EMI’ loan down-payments & redemption of cash points against the same. It also has Bajaj Finserv Health benefits bundled into it. Bundling all this together, this card is a clear contender to become the most preferred card in our customers’ wallets,” said Saha.

Sandeep Ghosh, Visa’s group country manager for India and South Asia, said, “As more consumers turn to credit cards for their daily and discretionary needs, they actively seek easier access to credit alongside curated benefits and privileges. The Bajaj Finserv DBS Bank SuperCard has been designed to offer the best of both worlds. We are excited to partner DBS Bank as they launch their first credit card in India and are confident that the card’s unique value proposition will appeal to a large segment of Indian consumers.”