Marketing Featured East Asia

AXA to be activation partner of WWF-Hong Kong for Earth Hour 2022

Hong Kong — Insurance provider AXA in Hong Kong and Macau has announced their partnership with WWF-Hong Kong to support Earth Hour 2022 as the sole activation partner, the highest level of sponsor, in Hong Kong. AXA will join forces with millions of people around the globe in an effort to support a greener Earth, and tackle the issue of climate change and the loss of biodiversity.

AXA will echo this year’s Earth Hour theme of ‘Habits Protect Habitats’ with a series of education and promotion activities beyond Earth Hour. These include online green challenge for families, educational webinars, school programmes on biodiversity through board games, eco-guided tours, volunteering in wetlands among others, to encourage their staff, financial consultants, customers and the community to take actions to protect nature, with a focus on wetlands which provide essential ecosystem services to wildlife and human beings by being nature-based solutions to environmental issues.

AXA will also be launching promotions over different channels to encourage individuals, schools, and corporates in Hong Kong to pledge to build habits on protecting natural habitats.

Sally Wan, chief executive officer of AXA Greater China, said that at AXA, their purpose is to act for human progress by protecting what matters. Wan added that AXA Group has been at the forefront of the fight against climate change. She continued by saying that in 2020, AXA announced sustaining its strong climate leadership as one of the five key strategic pillars.

“As one of the global insurance leaders, AXA hopes our support as activation partner and the highest level of the corporate sponsor will help maximise the impact of Earth Hour, the world’s biggest environment protection movement. We encourage all members of the public to make a pledge to set nature on the path to recovery and create a healthier, more sustainable and resilient world for our next generations together,” Wan said.

The one-hour lights-off event for Earth Hour will start at 8:30 on the evening of March 26 2022, preceded by an online count-down ceremony.