Malaysia Malaysia Airlines and the international technology company Google have formed a partnership to promote Malaysia’s growth as a prime tourism destination while also driving digital advancement in the aviation industry.

Expanding on its commitment to promoting Malaysia as a core hub for international travellers, the dynamic relationship marks Malaysia Airlines’ drive towards digitising its commercial advancement to promote growth and demand from important markets. 

The partnership intends to support continued development and innovation in a number of product areas, such as Google Pay, Google Flights, and AI-driven marketing solutions. They may develop a comprehensive ecosystem with a client experience as the top priority for this endeavour.

The airline also hopes to use creative solutions to propel its growth and marketing tactics, positioning it for major network expansion plans this year, as travel demand is expected to approach pre-pandemic levels.

Malaysia Airlines aims to increase the reach, relevancy, and return on investment of its marketing initiatives in the very competitive travel market by utilising Google’s AI-powered Performance Max. 

Speaking about the partnership, Dersenish Aresandiran, Malaysia Aviation Group (Airlines) chief commercial officer, said, “By harnessing the power of Google’s technology innovation and expertise, we are confident that we can unlock new opportunities, elevate the travel experience, and strengthen Malaysia’s position as a leading tourism hub in the region, aligning with the government’s vision for Visit Malaysia Year 2026 (VMY2026).” 

Meanwhile, Farhan Qureshi, Google Malaysia, Pakistan and Frontier Markets managing director, said, “Malaysia’s tourism sector is poised for significant growth, and Google is committed to supporting Malaysia Airlines in capitalising on this opportunity. By teaming up with Google, Malaysia Airlines intends to harness cutting-edge artificial intelligence (AI) and digital technologies to enhance its commercial operations, streamline processes and provide tailored experiences to travellers.”