New Balance began its AO sponsorship in 2024 and has since increased its on-site presence in Australia, with plans this year to broaden the reach internationally.
Under the partnership, Lipton Ice Tea will be available at all bars across the Melbourne Park precinct, offering spectators a non-alcoholic beverage option during matches and off-court activities.
The Yarra Trams stop location is the only commuter entry to the Australian Open serving as a crucial link between Melbourne’s vibrant streets and one of its most iconic events. The campaign runs from 13th to 28th January.
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