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Tag: Australia

MARKETECH-PHOTOS
Pepsi refreshes fashion classics with launch of AI-first capsule collection via Special PR
Posted on April 18, 2024
by Aliza Carmona
As part of its latest brand refresh, Pepsi has partnered with emerging Australian designer Jackson Cowden and Special PR agency to launch the ‘Pepsi Pulse Collection’ that brings back the classic fashion staples.
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MARKETECH-PHOTOS
 a2 Milk shows Aussies that ‘only a2 will do’ in new brand campaign with BMF
Posted on April 17, 2024
by Aliza Carmona
The a2 Milk Company has partnered with integrated creative marketing agency BMF to launch its newest brand platform, ‘Only a2 Will Do’, celebrating a2 Milk, which is naturally free from A1 protein.
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Think HQ announces new strategic positioning as ‘The Positive Change Agency’
Think HQ announces new strategic positioning as ‘The Positive Change Agency’
Posted on April 3, 2024
by Teddy Cambosa
Along with the positioning, Think HQ has unveiled a refreshed brand and visual identity designed and implemented by Think HQ’s in-house creative, design, production, and technology teams.
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Volkswagen AU teams up with DDB Sydney on developing audio deterrent for kangaroos; moving vehicle trials to commence
Volkswagen AU teams up with DDB Sydney on developing audio deterrent for kangaroos; moving vehicle trials to commence
Posted on April 3, 2024
by Teddy Cambosa
It is hoped that Volkswagen’s ‘RooBadge’ will help reduce collisions with kangaroos. These comprise some 90 per cent of on-road wildlife accidents in this country. 
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Quantcast appointments
Quantcast announces new key appointments amidst continued expansion to ANZ, APAC 
Posted on April 1, 2024
by MARKETECH APAC
Quantcast, a global advertising technology company, announced three new appointments to its APAC sales team today, following its continuous expansion efforts in Australia and Southeast Asia. All of the appointments will take effect immediately. 
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Amplify (1)
Amplify announces multiple appointments, promotions for Australia office 
Posted on April 1, 2024
by MARKETECH APAC
Amplify, the creator economy agency, is expanding its Australian staff. They have promoted Sonja Stindl to the new position of general manager and appointed Ben Somers as partnerships director, among other new personnel. 
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MARKETECH-PHOTOS-_1_
Simone Takasaki joins BMF as new head of creative services and integrated production
Posted on April 1, 2024
by Aliza Carmona
BMF has announced the appointment of Simone Takasaki in the newly created role of head of creative services and integrated production.
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MARKETECH-PHOTOS
Wholegreen Bakery and The Hallway's world's first 'Cardboard Cake' will make gluten-free sceptics eat their words
Posted on March 13, 2024
by Aliza Carmona
Sydney-based Wholegreen Bakery has teamed up with independent advertising agency The Hallway to produce a deliciously edible Coeliac-Australia-accredited ‘Cardboard Cake’ that will make gluten-free doubters and sceptics eat their words, quite literally.
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Fetch TV, Kargo form partnership to promote sales of Fetch’s aggregation platform
Posted on March 11, 2024
by MARKETECH APAC
In partnership with Fetch's in-house advertising team, the agreement with Kargo provides Fetch with an expanded sales network to cater to Australian advertisers and media agencies seeking high-quality video spots.
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MARKETECH-PHOTOS-_1_
Macca’s becomes footy fan headquarters in new footy campaign with DDB Sydney
Posted on March 11, 2024
by Aliza Carmona
McDonald’s (Macca’s) has teamed up with DDB Sydney for its latest footy campaign, promoting Macca’s as the place to go during the Australian rules football or footy season in Australia.
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