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Tag: Augmented Reality

Capturing the attention of Gen Zs in APAC with augmented reality
Capturing the attention of Gen Zs in APAC with augmented reality
Posted on June 23, 2021
by MARKETECH APAC
Gen Zs are the most exposed to digital, and to throw at them simplistic brand experiences is to fail riding their wavelength.
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REVEZ-Corporation-PGK-Digital-Web-AR-DOOH-SG
B2B tech REVEZ debuts first-ever web AR experience–a travel-inspired DOOH campaign
Posted on June 11, 2021
by Teddy Cambosa
Said WEB AR campaign by REVEZ will be showcased across DOOH screens under PGK Digital network, a subsidiary of REVEZ.
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Pepsi-Blackpink-Campaign-BBDO-Guerrero
Pepsi PH’s latest AR campaign transforms soft drink cans into BLACKPINK light sticks
Posted on June 8, 2021
by Teddy Cambosa
Conceptualized by BBDO Guerrero in the Philippines the latest campaign by Pepsi is an allude to the growing popularity of BLACKPINK.
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We-Are-Social-The-Kids-Cancer-Project-Campaign-Australia
We Are Social launches AR-powered pro bono campaign for The Kids’ Cancer Project
Posted on May 14, 2021
by Teddy Cambosa
Interested persons can show their support for the cause by The Kids' Cancer Project by the latest campaign supported freely by We Are Social.
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Midea Thailand Smart Factory
Midea ropes in MediaMonks to launch lineup of future-oriented CX
Posted on May 4, 2021
by MARKETECH APAC
Midea is slated to launch a line of AI and AR-enabled initiatives for its customer experience and has roped in creative tech company MediaMonks as partner.
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Pepsi-PepsiCo-Entropia-EXR-Partnership-Augemented-Reality-Concert-Experience
Entropia EXR, PepsiCo create AR experience — all within a bottle
Posted on April 14, 2021
by Teddy Cambosa
The augmented reality experience, developed by Entropia Extended Reality, features the winners of an online TikTok show by PepsiCo Malaysia.
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BBC News collaborates with AliveNow to launch Instagram AR filters in 6 Indian languages
BBC News in India rolls out own Instagram effect that lets users be part of BBC News billboard
Posted on March 19, 2021
by Kathleen Murata
BBC News in India ties up with AliveNow for a campaign that sees the fusion of both OOH and augmented reality.
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Huawei-Mobile-Services-DIGIX-Lab-Tech-Developer
Huawei’s newly-launched DIGIX Lab to empower app developers
Posted on March 1, 2021
by Teddy Cambosa
The Huawei DIGIX Lab aids to empower the next generation of app and other technology developers in the country.
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Engagement and reach: The potentials of augmented reality app development
Engagement and reach: The potentials of augmented reality app development
Posted on February 18, 2021
by MARKETECH APAC
Jumping on the AR tech can be intimidating, but braving your way to it can lead to deeper engagement with consumers.
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Kinder-Applaydu-Mobile-Application-AR
Ferrero’s Kinder launches AR app to bring Kinder toys to life
Posted on February 18, 2021
by Teddy Cambosa
Applaydu is the latest engagement from Kinder to teach children based on cognitive skills in terms of gamification process.
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