Singapore – Advertising company Taboola has announced new appointments namely Robert Perry as regional director for APAC and Adam Payne as country manager for Australia and New Zealand. The new appointments are part of the company’s continued growth in the Asia-Pacific region.
Perry was previously the company’s director of publisher partnerships for APAC. In his new role, he will grow the business in the fast-growing region, focusing on developing Taboola in the Australian, New Zealand, and Korean markets, and support both advertiser and publisher customers.
He brings an extensive amount of experience to the role having worked with Taboola since 2015 and with previous roles including interim VP for APAC.
Meanwhile, Payne was previously the senior publisher sales manager for Australia, New Zealand and Southeast Asia. Through his new role, he will manage the growth and retention of agency advertising sales, publisher sales, and existing partnerships. This role will include building out the team further to reflect the country’s continued market growth.
He brings in 15 years’ experience to the role and has worked at Perform Group as ANZ vice president for media sales and both Nine Entertainment and 10 Network in senior sales and marketing roles.
Speaking on the new appointments, Adam Singolda, CEO and founder at Taboola, said, “Taboola continues to grow, working with leading publishers and advertisers in the industry. Our success in the region is powered by our people, who establish great long-term relationships with partners and help to grow our support structure. The new roles for Robert and Adam and their leadership experience ensure we’re future proofing ourselves for growth.”