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Bangladesh telco Banglalink unveils digital marketplace AppLink

Dhaka, Bangladesh — Telecommunications company Banglalink in Bangladesh has unveiled AppLink, a digital services marketplace aimed at connecting Banglalink customers with local developers. Along with providing the customers with convenient purchase facilities, it will open up earning opportunities for the developers.

Local developers can register and get all the necessary tools and Application Programming Interfaces such as SMS, USSD, and billing connectivity on AppLink’s platform to publish and monetize their digital services of different categories such as health, education, sports, among others. Banglalink customers will be able to purchase their desired services using Banglalink’s mobile airtime balance at the Applink website (

Zunaid Ahmed Palak MP, honourable state minister of the ICT Division, said, “Banglalink is known for taking exemplary digital initiatives for the country’s youth. This time, it has developed a digital platform that can encourage young developers to develop apps for our local market. This is an example of how large corporate organizations can contribute to the growth of our IT sector by empowering young professionals.”

Upanga Dutta, chief commercial officer of Banglalink, said that the company has launched AppLink with a two-fold objective; firstly, this new digital ecosystem is to empower local developers with a platform to showcase their talents with the opportunity to earn.

“Secondly, it enables our customers to easily purchase their desired services and apps with complete ease. We are happy to expand our digital service portfolio further through this initiative, and hope to enable young developers across the country through this platform,” Dutta said.