Iyer brings with her over 18 years of experience in the advertising business, with a niche in digital and technology. Prior to joining OMD in 2019, she previously worked with global media network Mindshare, advertising agency Madhouse, and media investment firm GroupM, where she delivered cutting-edge solutions and best-in-class strategy for a range of clients spanning FMCG, pharma, auto, travel, telecom, e-commerce, food, and retail businesses.
As the new CEO, Iyer will be responsible for leading the organizational vision and steering strategic goals across the business with a focus on leading future-ready teams. She will also be enhancing client relationships and delivering solutions across the board.
Commenting on her new role, Iyer said, “It’s a pivotal time for our industry and I am excited to navigate the tides in creative collaboration with stakeholders and driving OMD India to new avenues of growth and development.”
Meanwhile, Kartik Sharma, OMD’s group CEO for India, believes that with Iyer’s digital prowess and creative mindset, she will be able to lead the organization to greater heights and accelerate the momentum of growth.
“With her understanding of our clients, industry, and market, she is undoubtedly the inimitable successor for the role. We look forward to welcoming her back to India and working with stakeholders to unlock greater potential and empower our clients to make better decisions, faster,” said Sharma.