Marketing Featured South Asia

DDB Mudra Group names Aniruddha Deb as new EVP, head of business for North

India – Advertising agency DDB Mudra Group has appointed Aniruddha Deb, former senior vice president and executive business director at Wunderman Thompson, to be its new executive vice president and head of business for North. 

In his new role, Deb will be overseeing the integrated business between DDB Mudra and 22feet Tribal Worldwide in the North office.

Deb brings with him more than 19 years of brand stewardship experience in advertising and marketing. He has worked with global brands like Unilever, Nestle, Wipro, Samsung, LG, HSBC, and Vodafone, as well as KFC, and Subway. Aside from his recent stint at Wunderman Thompson, Deb has served as the chief marketing officer at smartphone brand Mobiistar. He has also worked with agencies such as Ogilvy, Publicis Groupe and Cheil Worldwide.

Deb shared that what got him is the company’s constant endeavour to grow and build great brands through recognisable and effective creative work and the ability and eagerness to provide integrated solutions irrespective of the kind of business they hold. 

“It really excites me to come on board and lead client partnerships across mainline and digital. I hope to play a significant part in the Group’s ongoing growth journey,” said Deb

Meanwhile, Ashutosh Sawhney, DDB Mudra Group’s managing partner for North, commented, “Aniruddha’s appointment is in sync with this growing need as he complements both these skill sets with aplomb and has a keen appreciation of what is effective, creative work. We’re excited to see what the future of this hybrid model at the group holds with him on board.”

Just recently, DDB Mudra Group has elevated Vanaja Pillai to be its new head of diversity, inclusion, and impact. She will be working on initiatives to grow a diverse and inclusive workplace, including talent acquisition, retention, training, and outreach to talent in underrepresented communities.