Singapore – Global communications network Publicis Groupe has appointed Amit Misra as the new chief executive officer (CEO) of its PR firm MSL Southeast Asia, which is in addition to his current role as CEO of MSL South Asia.
As part of his expanded responsibilities, Misra will be driving MSL’s growth in the South East Asia markets, leading a team of 100 colleagues across Singapore, Malaysia, Indonesia, and Thailand, as well as Vietnam, and the Philippines, along with 450 colleagues across eight offices in South Asia. In addition, Misra will be working to drive Publicis Groupe’s Power of One solution in SEA markets.
Misra has joined MSL India in 2013 and took over the India operations as CEO in 2015. Under his leadership, MSL India’s growth in recent years has been driven by its integrated communications offerings and it will continue to be the focus of the business under his leadership in SEA.
Commenting on his appointment, Misra said, “MSL’s journey in South Asia over the last few years has been enriching and exhilarating at the same time and I look forward to taking my learnings to the expanded role. This is a tremendous opportunity to create interesting synergies across geographies from the perspective of our clients and talent and I remain excited about our growth in Asia.”
Meanwhile, Amrita Randhawa, Publicis Groupe’s CEO for Singapore and SEA, said, “Amit leading the mandate for two regions will further leverage the Publicis Groupe’s Power of One model, with MSL being a true powerhouse offering scale and depth of services to our clients. I have no doubt that MSL South East Asia will reach unprecedented heights with Amit’s leadership.”
Margaret Key, MSL’s CEO for Asia, Middle East, and Africa, commented that Misra is a respected industry leader who has a proven track record of innovation and growth in the region.
“With his appointment, two strategic geographies in Asia have come together thereby unlocking incredible opportunities for MSL. I look forward to working closely with him,” said Key.