Amazon Global Selling Archives

Vietnam – Amazon’s selling program, Amazon Global Selling, in Vietnam has partnered with government organizations in the country, namely the Vietnam E-commerce and Digital Economy Agency (iDEA) and the Ministry of Industry and Trade (MOIT) to collaborate on an initiative that would support the development of cross-border e-commerce talents for Vietnam in 5 years.

Called the ‘Cross-border E-commerce: the Breakthrough Era’, the initiative is aimed to improve local businesses’ ability to unlock opportunities with export through e-commerce.

“With this MoU, IDEA & Amazon Global Selling Vietnam share the same vision and strategy to support local SMEs export through e-commerce. 10,000 Vietnamese businesses are expected to join our “Cross-border E-commerce: the Breakthrough Era” initiative in which small and medium enterprises can arm themselves with knowledge, information, resources, and connections to sustainably expand their business globally,” said Gijae Seong, head of Amazon Global Selling Vietnam.

The 5-year program will conduct both online & offline training boot camps across Vietnam. Vietnamese entrepreneurs and youngsters who join will be trained with more than 20 diversified courses such as business opportunities from cross-border e-commerce, market research, product selection and listing, brand registration and protection, and guidance on how to sell on Amazon.

iDEA – MOIT will support Amazon Global Selling Vietnam in implementing the plan by distributing the program information to Vietnamese businesses, local authorities and business associations across the country. With this mutual effort, the program set the target of supporting the development of cross-border e-commerce talents for 10000 businesses from 2022 to 2026.

Đặng Hoàng Hải, director-general of Vietnam eCommerce and Digital Economy Agency, commented, “IDEA’s mission is accelerating the development of Vietnam’s e-commerce and digital economy. To achieve this long-term goal, we believe the key is to equip Vietnamese businesses and communities with updated knowledge about policies and skills in e-commerce and digital economy application.”

“Cross-border e-commerce: the Breakthrough Era” initiative from Amazon, acknowledged by MoIT in terms of content, is a tailor-made program with dedicated training agenda, dynamic schemes approach which align with our direction to support enterprises to improve their digital capabilities and participate in digital economy activities. We will work closely with Amazon Global Selling Vietnam to prepare for local businesses to capture the global opportunity through e-commerce in these 5 years,” added Đặng Hoàng Hải.

In 2022, the program is planned to roll out in Hanoi, HCMC, Danang, and other cities across Vietnam.

Alongside the launch of the program, Amazon has also concurrently released its special report on Vietnam’s e-commerce export opportunity. Through its findings, the report noted that if ‘B2C e-commerce’ were an export category, it could be the fifth-largest export category in Vietnam in five years.

Vietnam – Vietnamese MSMEs with B2C e-commerce export value are forecast to grow from US$3.3b in 2021 to US$11.1b by 2026, according to a report by the e-commerce exports program Amazon Global Selling.

The newly released report found that if ‘B2C e-commerce’ were an export category, it could be the fifth-largest export category in Vietnam in five years. It also discovered that 88% of surveyed MSMEs in the country feel that e-commerce is critical for their ability to export, while some of them anticipated greater sales growth prospects overseas with 42% more than in their home country with 11%.

Moreover, the survey has revealed that key challenges can be narrowed down to three categories, namely barriers in cost, regulation, and information and capabilities.

Meanwhile, more than 80% of surveyed local MSMEs yet admitted that they lack information on relevant regulations overseas, while 85% believe they lack the ability to compete with other sellers globally, and 81% admitted that they are unsure of foreign consumers’ demands and preferences.

Gijae Seong, Amazon Global Selling’s head for Vietnam, noted, “Local businesses of any size can benefit from the report on Vietnam e-commerce export trends to update about export potential, the perspective of local MSMEs, and best practices to achieve that potential.”