Manila, Philippines – Advanced Media Broadcasting System (AMBS), the broadcast media company owned by Filipino billionaire businessman and former politician Manny Villar, has renamed its upcoming television channel AMBS 2 to AllTV.
The rebranding also echoes the naming of other business endeavours by the Villar Group, including AllDay Supermarket and AllHome furniture store.
The new AllTV channel is set to officially launch this September 22, airing on the former frequency of ABS-CBN’s free TV channel. Willie Revillame, a game show host formerly affiliated with GMA, transfers to AMBS alongside his flagship game show Wowowin.
Furthermore, former ABS-CBN talents Toni Gonzaga and husband Paul Soriano also signed contracts with AMBS, according to reports from PEP and The Manila Times.
AMBS was granted by the national government a 25-year legislative franchise extension in 2019. The National Telecommunications Commission (NTC) then granted AMBS the former ABS-CBN broadcasting frequencies in January this year.