Marketing Featured South Asia

FoxyMoron appoints Alin Choubey as business head for agency’s North operations

Gurgaon, India – Zoo Media’s full-funnel creative and performance digital agency FoxyMoron has appointed Alin Choubey as its business head for the agency’s North operations

Choubey brings with him to the new role an extensive experience in the digital marketing arena for over 8 years. He will be reporting directly to Prachi Bali, national head of client partnerships at FoxyMoron.

He joins FoxyMoron from Chimp&z Inc Worldwide where he served as associate vice president. In his previous stints, he has also served as partner at Herald Digital and digital head at Vermmillion Communications. He has worked with luxury brands such as Chopard, Tag Heuer, and media conglomerates like Warner Media India and Alt Balaji to name a few. 

He was also instrumental in the digital launch of international brands like Longines and Pogo TV on digital in India. Furthermore, he led several multi-leg campaigns, including the notable ‘Redraw Your World’ campaign for Cartoon Network in India.

Speaking on his appointment, he said, “I’m excited to be here at FoxyMoron as the agency accelerates into an exciting future. With some of the finest brands as our partners the opportunities at the Zoo Media network, are limitless. While the mission is to continue to make FoxyMoron stand out as a market differentiator, the vision is to expand our ability to bolster our partner brands in attaining their goals.”

Meanwhile, Bali commented, “Alin is a formidable force who has an unwavering drive to propel FoxyMoron’s vision and mission forward. In him we see the acumen, experience and leadership qualities to lead the growing team in the North to create their best work. His diligence in understanding our client needs and doing what it takes to meet their business goals is an asset for our network and all our partners.”

Some of the accounts FoxyMoron nabbed include Kotex India, Organic Tattva, and Schwarzkopf Professional.