Hong Kong – Independent programmatic digital out-of-home (DOOH) adtech Hivestack has been tapped by Hong Kong-based healthcare DOOH media network Alfaxmedia to offer brands, agencies and omnichannel demand side platform (DSP’s) the opportunity to purchase and activate Alfaxmedia’s DOOH inventory programmatically across Hong Kong. This will be done exclusively via the Hivestack supply side platform (SSP) platform.
Through the partnership, advertisers seeking to reach targeted audiences visiting or in the vicinity of healthcare facilities will be able to leverage Hivestack’s suite of planning, targeting and measurement capabilities to effectively deliver their campaigns and truly connect with their audiences.
Said partnership comes after Alfaxmedia’s plans to grow its network coverage by 20% in 2022, and make its healthcare media available exclusively via the Hivestack SSP.
For Lydia Yang, founder and managing director at Alfaxmedia, they believe that with Hivestack’s technology, its solution can offer significant value enhancements for both publishers and advertisers.
“Programmatic digital out of home (pDOOH) is undoubtedly the next big step in the evolution of the OOH media industry, as there is an increasing urgency to meet the demands of advertisers who seek data-driven ad solutions. We are very excited to be part of this game-changing development in the pDOOH industry by partnering with Hivestack, the global leader and pioneer in pDOOH,” Yang stated.
Meanwhile, Troy Yang, managing director for North Asia at Hivestack, commented, “We are thrilled to partner with Alfaxmedia who will exclusively use the Hivestack SSP to connect to our worldwide network of advertisers, especially within China, to drive new revenue from their DOOH inventory. Brands inside and outside of Hong Kong will now be able to use the Hivestack DSP to advertise their campaigns across Alfaxmedia’s premium healthcare screens.”