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HK insurance broker Alea launches ‘Alea for Women’

Hong Kong – Just in time for Women’s Month, Hong Kong-based insurance broker Alea has launched a new platform, ‘Alea for Women’, that aims to empower women to take control of their mental & physical health.

The company said the new platform is in response to the lack or difficulty of access to available resources and information on women’s health. The new platform aims to serve as a supportive community through helpful wellness content and exclusive webinars with top female health professionals on important topics like maternity care, annual checkups, fertility support, and mental wellbeing, as well as parenting, cancer prevention & treatment, and general health coverage, among others. 

Amelie Dionne-Charest, co-founder of Alea, said that they want to improve how insurance is usually perceived by bringing something different to consumers; offering unbiased information, ongoing education, expert health & wellness knowledge and insights about their healthcare options. 

“We believe that knowledge is power. We help people better understand their health, and insurance is an essential part of their wellbeing, too,” said Dionne-Charest. 

As a health & life insurance broker, Alea helps find the right insurance for consumers through its partner network of trusted insurance providers. As part of the said women-focused offering, Alea will help women find the right insurance for them, from health insurance to critical illness and life insurance options. 

The new offering goes under its goal of shifting the traditional model from cure to ‘care’ which it believes helps people feel more empowered and well-protected.