Marketing Featured Southeast Asia

Alban Dudek joins Wavemaker Indonesia as partner for e-commerce

Jakarta, Indonesia – Alban Dudek, formerly the chief digital and marketing officer at Omnichannel Retail Indonesia, has joined Wavemaker Indonesia as partner for e-commerce. In his new role, he will be responsible for leading e-commerce services for all Wavemaker Indonesia clients, from brand awareness to conversion on multiple channels.

He brings into the company a multi-market experience that will positively make business to be more competitive and profitable, in addition to advancing the team to improve their e-commerce expertise, and focusing on the clients’ performance growth area.

He will be reporting to Amir Suherlan, managing director of Wavemaker Indonesia.

Regarding his new role, Dudek said, “Digital transformation and expansion of marketplaces, particularly in Indonesia, have allowed the growth of multiple inspired brands and sellers who took this opportunity to grow fast, sometimes with a short-term vision. The establishment of bigger and well-implemented brands is now challenged by the growth of this new market.”

He added, “More than ever, agencies and marketers are now empowered to accompany this transformation while keeping respect for brand values. Accompanying this growth requires strong leadership and actions. And it requires creativity, interest in the product always and eyes wide open to new tech emergences.”

Meanwhile, Suherlan commented, “We continuously build agency capability to offer a full-service commerce solution for the brands and retailers. It is a fast-growing pillar within Wavemaker Indonesia.”

He added, “Dudek has the eagerness and strong view how to build further commerce services not only on digital marketing but an end-to-end solution including commerce strategic consultation and creative assets developments.”