Platforms Featured Southeast Asia

theAsianparent Group names first-ever chief commercial officer

Singapore – theAsianparent (TAP), the content and community platform for parents in Southeast Asia has announced its first-ever chief commercial officer, former Johnson & Johnson Digital Director for APAC, Akshay Trivedi

The new appointment comes as TAP recently makes a similar stride in its leadership, welcoming Fiza Hasan Malhotra to inaugurate the platform’s chief brand officer role. 

Trivedi brings with him almost two decades of experience in digital marketing, customer engagement, sales, and market research across FMCG, finance, and media. At J&J, he started out as a digital lead, eventually elevating to the role of APAC regional director for digital, media & content excellence. Trivedi was also previously a director at Edelman Digital and was a senior digital product manager at Standard Chartered Bank. 

For the inaugural role, Trivedi is charged to lead the group’s commercial unit which comprises 60 people. He will be developing and driving global commercial strategy for TAP. 

TAP said Trivedi sets out to boost the group’s market share and revenue through both online and offline opportunities as well as through tapping innovations that would deliver breakthrough products and services to the brand’s parent community.

On reaching the said goals amid the ongoing pandemic, Trivedi mentions “continuing to grow our product lines especially around personalization, making healthcare professionals part of our community” and bringing roadmap that would center around “4 Ps: cutting-edge Products, high impact Platforms, providing our People with the right growth opportunities and designing the most relevant solutions for our business Partners.”

Trivedi also seeks to match external trends with internal potential.

 “A lot has changed in the industry in the last 18 months. Businesses have become a lot more performance and conversion focussed. With a fantastic mix of the best talent and products in the industry, the opportunity is there for us to enable our business partners to realize the best ROI through our cutting-edge solutions,” added Trivedi. 

On the appointment, TAP founder and Group CEO, Roshni Mahtani Cheung, shares, “Akshay’s track record in strategizing at scale while playing to the core strengths of a brand, company, and its people is what we’re banking on to bring cohesiveness to our growth initiatives, where we’ve already got all the right elements in place: excellent products, an engaged community, strong partnerships, and deep purpose. 

She adds, “As a young dad and having worked with top brands across industries, he understands the needs of the community and of clients, respectively. This enables us to better serve both and all grow together.”

TAP is currently present in 13 countries in Southeast Asia and available in 11 languages.

Last March, its community for parent influencers, VIP Parents (VIPP), entered the Top 5 Stories of MARKETECH APAC. In an exclusive conversation, VIPP’s Co-Founders Heena Singh and Jessica Tremel shared the difference parent influencers make in inspiring fellow parents on the best brand and services for their families.