India – Enormous Brands has appointed Akshat Trivedi as its national creative director – West, bringing onboard a seasoned creative leader renowned for his impactful campaigns and innovative storytelling.
Trivedi transitions to Enormous Brands from The Womb, where he served as creative partner and played a pivotal role in crafting iconic campaigns for brands like Fogg and Saregama Carvaan.
At Enormous, Trivedi will lead the creative vision for the western region, driving innovative campaigns and cultivating a culture of creativity across diverse client portfolios. He will mentor creative talent and ensure the agency delivers work that exceeds audience expectations.
Before joining Enormous, Trivedi built an impressive career at Ogilvy, Ibs Fulcro, and The Womb, where he consistently delivered impactful, results-driven campaigns. His portfolio includes work for leading brands like Fogg, Saregama Carvaan, Piramal Finance, Star Plus, Astral, Vicco, Cadbury Perk, and Mumbai Indians. At Ibs Fulcro, he was instrumental in creating award-winning campaigns for UPI, Kotak, and Bajaj Electricals, effectively blending digital and traditional creative approaches.
A storyteller at heart, Trivedi co-wrote the screenplay and dialogue for the feature film Trial Period, earning Filmfare OTT Award nominations for Best Original Screenplay and Best Dialogue, showcasing his talent for crafting compelling narratives.
Trivedi’s appointment underscores Enormous’ dedication to pushing creative boundaries and driving exceptional innovation.
Speaking on his new role, Trivedi said, “As I write this, it has already been a few days working with the super talented bunch of people at Enormous. Their minds are always buzzing with ideas, and their hearts not only applaud individuals in the team but also celebrate great advertising work, no matter which agency or place they come from. I believe it comes from or rather multiplies by the way Ashish thinks and feels about advertising. I am thrilled to be a part of the Enormous team and look forward to creating great work together.”
Ashish Khazanchi, managing partner & CCO at Enormous Brands, stated, “Akshat’s work speaks volumes. His ability to blend compelling storytelling with a nuanced understanding of consumer behaviour sets him apart. At Enormous, we’re committed to redefining creativity in the industry, and Akshat’s leadership will be instrumental in this journey.”