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Tag: Agency Leadership Decoded

Agency Leadership Decoded: MBCS’ Stanley Clement on scaling the agency without losing its creative souls
Agency Leadership Decoded: MBCS’ Stanley Clement on scaling the agency without losing its creative souls
Posted on July 14, 2025
by Teddy Cambosa
Asked about his approach to leadership, Stanley is clear: it’s not about top-down authority, but creating a safe space for creativity.
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Agency Leadership Decoded: GrowthOps’ Christopher Greenough on pairing creativity and technology to drive agency success
Agency Leadership Decoded: GrowthOps’ Christopher Greenough on pairing creativity and technology to drive agency success
Posted on July 10, 2025
by Teddy Cambosa
We recently sat down with Chris to learn more about his leadership philosophy, the initiatives that keep his team motivated, and how GrowthOps Asia is navigating the evolving agency landscape.
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Agency Leadership Decoded: UM Malaysia’s Sue-Anne Lim on rewriting advertising rules with heart and breakthrough thinking
Agency Leadership Decoded: UM Malaysia’s Sue-Anne Lim on rewriting advertising rules with heart and breakthrough thinking
Posted on June 19, 2025
by Teddy Cambosa
Lim’s approach to leadership isn’t just tactical—it’s deeply philosophical. She describes authenticity as the foundation of her leadership style, especially in high-pressure environments like media and advertising.
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David Ko (RFI Asia)
Agency Leadership Decoded: RFI Asia’s David Ko on future-proofing agency value  through mentorship, innovation, and AI readiness
Posted on June 16, 2025
by Aliza Carmona
In Asia’s fast-evolving communications landscape, there’s no single formula for agency leadership. What’s needed is a rare blend of adaptability, optimism, and entrepreneurial drive—qualities that help leaders thrive amid shifting market dynamics and rising client expectations. For David Ko, managing...
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Joo Hwan Kim (Cheil Indonesia)
Agency Leadership Decoded: Cheil Indonesia’s Joo Hwan Kim on creating connected experiences through cultural insight and integrated capabilities
Posted on June 11, 2025
by Aliza Carmona
Creating brand impact in Indonesia isn’t just about being bold—it’s about being in sync. Sync with shifting cultural signals, digital behaviours, and the pace at which new expectations emerge. Cheil Indonesia operates at this intersection. With an integrated model built on data, creativity, and technology,...
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Agency Leadership Decoded: TBWA\SMP’s Paolo Broma on nurturing bold ideas for disruptive creativity
Agency Leadership Decoded: TBWA\SMP’s Paolo Broma on nurturing bold ideas for disruptive creativity
Posted on June 10, 2025
by Aliza Carmona
In MARKETECH APAC’s latest Agency Leadership Decoded, Paolo Broma, chief marketing officer at TBWA\SMP, reveals how the agency maintains its relevance through its relentless commitment to openness to new concepts.
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Rohan Mahajan (OMG Indonesia)
Agency Leadership Decoded: OMG Indonesia’s Rohan Mahajan on scaling local relevance through talent, tech, and cultural fluency
Posted on May 19, 2025
by Aliza Carmona
In Indonesia’s high-stakes marketing arena, agility isn’t optional—it’s everything. From navigating hyperlocal nuances to staying ahead of digital shifts, brands need more than just media buying—they need partners who can decode complexity and deliver results with speed and purpose. Omnicom Media Group...
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Derek Yip (OMG HK)
Agency Leadership Decoded: OMG Hong Kong’s Derek Yip on future-proofing with agility, innovation, and local fluency
Posted on April 22, 2025
by Aliza Carmona
As part of the Omnicom network, Omnicom Media Group (OMG) Hong Kong plays a key role in delivering end-to-end transformational experiences rooted in data, content, and integrated planning, powered by the Omni open operating system. In a fast-moving and competitive market like Hong Kong, OMG continuously...
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Agency Leadership Decoded: JOLT’s Jason Tan on proactive tech innovation to shape marketing’s future
Agency Leadership Decoded: JOLT’s Jason Tan on proactive tech innovation to shape marketing’s future
Posted on March 25, 2025
by Aliza Carmona
In MARKETECH APAC’s latest Agency Leadership Decoded interview, Jason discusses his talent-centric leadership philosophy and his team’s tech innovation as a competitive edge in the industry.
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Agency Leadership Decoded: Kirsty Muddle on balancing her Dentsu Creative-Merkle leadership through a foundation of empowerment
Agency Leadership Decoded: Kirsty Muddle on balancing her Dentsu Creative-Merkle leadership through a foundation of empowerment
Posted on March 17, 2025
by Teddy Cambosa
For Kirsty, her leadership philosophy as both leading Dentsu Creative and Merkle in ANZ is building a foundation of authenticity, empowerment, and continuous learning. Among those key traits include leading by example, learning from failure, and setting boundaries.
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