Tag: Agency Leadership Decoded
While it is imperative for leaders to be followed by titles, what grounds HEPMIL Philippines’ chief executive officer, Erwin Razon’s leadership is the belief that teams don’t follow titles. Rather, they follow clarity, consistency, and intention. These key traits solidify common ground on how to lead...
For Azril Arif, leading Mechanikos in a data-driven era has always been about bridging analytical precision with imaginative storytelling. In MARKETECH APAC’s latest Agency Leadership Decoded series, Azril, director of marketing & analytics at Mechanikos, shares how he guides a fast-growing organisation...
For Shermaine Wong, co-founder and CEO of Cult Creative, leadership has never been about lofty ideals—it is about building creative systems that work. In MARKETECH APAC’s Agency Leadership Decoded series, Wong opens up about leading one of Southeast Asia’s most exciting creative-tech ventures, where...
Michihiko explained that they also strengthened partnerships with many external companies
For Apink Widyasmoko, leading Netlink World Indonesia has always been about more than size or scale. In MARKETECH APAC’s latest Agency Leadership Decoded series, Apink, co-founder and managing director at Netlink World Indonesia, shares how he leads the team towards efficient team-building before...
When Farhana Eldini Devi Attamimi stepped into the role of group CEO at Hakuhodo International Indonesia (HIID), she entered a leadership environment that demanded both speed and empathy. With i-dac Indonesia as the group’s media arm and several companies under her watch, she knew her approach would...
The media industry Florence Wong entered more than 30 years ago looked very different from today. Starting out as a media executive at Grey Advertising in China, she worked in a time when media teams managed planning, buying, and strategy under one roof—an experience that gave her an early respect for...
The world changed for many when the pandemic struck. It was the same thing for Laureana Gladys Basinillo, CEO and founder of Intersections Communications Inc., but for a greater value—Intersections Communications, Inc., happened. Right at the height of a global concern where the whole industry became...
Hong Kong’s creative industry is navigating a paradox: clients are asking agencies to deliver work that is bolder and more relevant than ever, while budgets are shrinking and risk appetite is at an all-time low. To succeed, agencies must not only craft standout creative but also prove its business impact—and...
In a region where culture, commerce, and communication styles intersect with intensity, agency leadership is far from one-size-fits-all. What’s needed is clarity of vision, the humility to listen, and the conviction to lead with values—qualities that define Delicia Tan’s approach to navigating three...
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