Philippines — Long-standing health and fitness franchise Anytime Fitness has launched a new digital platform, AF Connect, which features personalized coaching that provides curated fitness, nutrition, and recovery guidance with convenient accessibility. The digital platform was launched last April 1 and offers a 7-day free trial for applicants.

The AF Connect platform features selected and organized workouts with global fitness brand, Les Mills, as well as blogs and entries about keeping a fit and healthy lifestyle beyond the physical aspect. Users can also expect a wide array of content namely healthy, easy-to-do recipes, exclusive perks and discounts for active members, member testimonials, and other lifestyle content such as mental health, COVID protocols, and the like.

Ryan Cheal, COO for core market of Anytime Fitness Asia, shares his insight for AF Connect, saying that the past two years have been challenging with COVID-19, and everyone has witnessed that leading a healthy lifestyle is very important.

“Anytime Fitness has 140 gyms nationwide and we open new gyms every month. For the last seven years, we have been bringing Anytime Fitness to our communities. Now we want to make health and fitness more accessible by launching our online platforms,” Cheal said.

He added, “Our members can get the best education on nutrition, recovery, mental health, and workout at the gym, at home, at work and at the local park, with the world’s number 1 in group exercise Les Mills on demand. Not only will this platform be free for our members, but we also want to give everyone a 7-day free trial. We want to continue to improve the health and fitness of the Filipino people.”

Aside from AF Connect, other digital platforms of the company include the Anytime Fitness PH website, a user-friendly tool that features Find My Gym, free day passes, and online sign-ups. The AF app is also available to all active members where they can book their gym visit, customize workouts, and speak to their personal trainers, 24-7.