Tokyo, Japan – Dirbato, a local based system integrator, is officially joining the partner program hosted by experience management company Medallia. 

With a focus on customer experience and retail, Dirbato will work alongside Medallia’s team to augment its sales and service offering in Japan from customer experience advisory services to implementation for organizations across the country. 

The program by Medallia gathers partners, which become an extension of its team, playing an important part in its development and growth. 

“We recognize the continued value our strategic partners bring to Medallia, and we welcome Dirbato to our program and look forward to working alongside them,” said Manabu Oura, head of Japan at Medallia.

Meanwhile, Shin Aoki, partner at Dirbato said, “As customer and employee experience gains greater traction in Japan, we are delighted to be partnering with Medallia, the global experience management leader.”

Last October, Medallia partnered with Japanese telecommunications company SoftBank Corp in improving the customer experience for SoftBank’s 46 million mobile subscribers.

“Dirbato is a leading systems integrator with a team of highly experienced consultants,” said Irence Wee, head of channels and alliances for Medallia in Asia Pacific

“We are delighted to welcome them as a Medallia partner in Japan and look forward to working closely to drive experience management programs for organizations throughout the country,” added Wee. 

India – Deloitte India has announced that it has acquired advertising and marketing advisory and analytics firm, Spatial Access to enhance the organization’s advisory capabilities on its digital marketing and customer services.

The company said that the move was aimed at leveraging the firm’s  knowledge-driven sector expertise. Deloitte believes that this will help their brand marketer clients gain deeper insights on consumers and advertising avenues, and in turn, better position their marketing spends. 

Chandrashekar Mantha, media and entertainment industry lead and partner at Deloitte said, “Our endeavor is to help brands address their business challenges by introducing value added, and differentiated tech-enabled solutions across the A&M value chain.”