Tag: Advertising
More than 70 new partners and channels for programmatic display, programmatic digital out-of-home, connected TV (CTV), audio channels, and more can be added to MarketMedia's client and brand campaigns. This allows for improved targeting of audiences with the intention of making a purchase on the open...
Lee Williamson will be based in Hong Kong as the Post's executive director of Specialist Publications (SP). In this role, he will direct the Post's Lifestyle Content Division and oversee the expansion of publications such as Style, 100 Top Tables, and XXIV. And Celine Asril has been appointed as the...
GrabAds’ recent Southeast Asia Travel Insights 2023 report revealed that 72% of its in-app survey respondents are eager to travel abroad over the next 12 months. This number marks a substantial 84% increase since the reopening of borders - in just one year.
The technology works by applying insights captured from on-site, off-site, and in-store data from The Warehouse Group’s online stores, apps, and millions of weekly visits to The Warehouse, Noel Leeming, TheMarket, Warehouse Stationery and Torpedo7.
Fueled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers.
From free ad streaming TV’s (FAST) exponential growth to the impact of AI in advertising, Let’s take a look at some strategic shifts poised to define the year ahead in an interview with experts from Nexxen.
This expansive partnership comes at a pivotal juncture where the agency is poised to grow its roster of clients through its assortment of creative, media, data, activation, and retail capabilities.
The campaign has been crafted to resemble a horror film starring Queensland’s sneakiest killer - the sun, with a series of trailers and promotional posters telling audiences that the sun can also be a cause of something terrifying.
Specifically, the data suggests that total expenditure by category in Q3 2023 quarter was $1.630b for search and directories, $1.451b for general display and $649.2m for classifieds.
Location Media Xchange (LMX), the enterprise software provider for out-of-home (OOH) media owners, has announced its partnership with UAE-based digital-out-of-home (DOOH) advertising company BackLite Media to offer advertisers access to a more expanded inventory.
